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100   $a20130912d1998      fy             0
101 0 $aeng
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200 00$aResearch paradigms, television, and social behavior$b[electronic resource] /$fJoy Keiko Asamen, Gordon L. Berry, editors
210   $aThousand Oaks $cSAGE$dc1998
215   $a1 online resource (441 p.)
300   $aDescription based upon print version of record.
311   $a0-7619-0654-1 
311   $a1-322-41806-3 
311   $a0-7619-0655-X 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; Preface; Introduction; Research Paradigms, Television, and Social Behavior: The Complexities of Studying a Complex Medium; Television Research: Past Problems and Present Issues; Part I - Quantitative Research Paradigms in the Study of Television; Chapter 1 - Major Paradigms and Issues in Television Research: Field of Dreams, World of Realities; Chapter 2 - Designing Experiments on Television and Social Behavior: Developmental Perspectives; Chapter 3 - Quasi-Experimental Research on Television and Behavior: Natural and Field Experiments
327   $aChapter 4 - Class, Communication, and the Black Self: A Theory OutlinePart II - Qualitative Research Paradigms in the Study of Television; Chapter 5 - Qualitative Approaches to the Study of the Media: Theory and Methods of Hermeneutic Empiricism; Chapter 6 - Taking the Interpretive Turn: Qualitative Research of Television and Other Electronic Media; Part III - The Integration of Quantitative and Qualitative Research Paradigms in the Study of Television; Chapter 7 - The Analysis of Television Content
327   $aChapter 8 - Intersection of Instructional Television and Computer-Assisted Instruction: Implications for Research ParadigmsChapter 9 - Barney & Friends as Entertainment and Education: Evaluating the Quality and Effectiveness of a Television Series for Preschool Children; Chapter 10 - Studying Television Violence: A Research Agenda for the 21st Century; Epilogue; Research Paradigms, Television, and Social Behavior: A Scientist's Contribution to Initiating Social Change; Index; About the Authors
330   $aThis book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and  concrete step-by-step examples of how to conduct major research and evaluation projects are provided.
606   $aTelevision and children$xResearch
606   $aTelevision and families$xResearch
606   $aTelevision and teenagers$xResearch
606   $aTelevision$xPsychological aspects
606   $aTelevision broadcasting$xSocial aspects
608   $aElectronic books.
615  0$aTelevision and children$xResearch.
615  0$aTelevision and families$xResearch.
615  0$aTelevision and teenagers$xResearch.
615  0$aTelevision$xPsychological aspects.
615  0$aTelevision broadcasting$xSocial aspects.
676   $a302.2345072
701   $aAsamen$b Joy Keiko$f1953-$01036249
701   $aBerry$b Gordon L$01036250
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910480512503321
996   $aResearch paradigms, television, and social behavior$92456474
997   $aUNINA