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100   $a20121017d2010      fy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aOrganizational rhetoric$b[electronic resource] $esituations and strategies /$fMary F. Hoffman, Debra J. Ford
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc2010
215   $a1 online resource (289 p.)
300   $aDescription based upon print version of record.
311   $a1-4129-5668-4 
311   $a1-322-42171-4 
311   $a1-4129-5669-2 
320   $aIncludes bibliographical references (p. 245-257) and index.
327   $aCover; Brief Contents; Detailed Contents; Preface; 1 - Organizations and Rhetoric in Contemporary Culture; 2 - Identifying Rhetorical Strategies in Organizational Rhetoric; 3 - Rhetorical Situations in Organizations; 4 - Critical Approaches to Organizational Rhetoric; 5 - Evaluating and Critiquing Organizational Rhetoric; 6 - Identity Creation and Maintenance Rhetoric; 7 - Rhetoric About Issues; 8 - Rhetoric About Organizational Risk; 9 - Crisis Rhetoric; 10 - Organizational Rhetoric for Internal Audiences; Epilogue; Appendix; References; Index; About the Authors
330 8 $a'Organizational Rhetoric' introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers.
606   $aCommunication in organizations
606   $aIndustrial management
608   $aElectronic books.
615  0$aCommunication in organizations.
615  0$aIndustrial management.
676   $a658.45
676   $a808.06665
676   $a808/.06665
700   $aHoffman$b Mary F$g(Mary Frances)$01044601
701   $aFord$b Debra J$01044602
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910480428703321
996   $aOrganizational rhetoric$92470341
997   $aUNINA