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100   $a20160318h20152015  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aCommunicating to advance the public's health $eworkshop summary /$fEllen Bayer and Darla Thompson, rapporteurs ; Roundtable on Population Health Improvement, Board on Population Health and Public Health Practice
210  1$aWashington, District of Columbia :$cThe National Academies Press,$d2015.
210  4$dİ2015
215   $a1 online resource (96 p.)
300   $aDescription based upon print version of record.
311   $a0-309-36867-7 
320   $aIncludes bibliographical references.
327   $aFrontMatter; Reviewers; Contents; Abbreviations and Acronyms; 1 Introduction; 2 The Science of Health Communication: Guiding Principles for Population Health Campaigns; 3 The News Media as a Catalyst for Action; 4 Effective Use of Digital Media to Advance Population Health Goals; 5 Effective Messaging Strategies: A Review of the Evidence; 6 The Power of Television and Film; 7 Final Comments; Appendix A: References; Appendix B: Workshop Agenda; Appendix C: Biographical Sketches of Workshop Speakers
606   $aPublic health$zUnited States
606   $aHealth promotion$zUnited States
608   $aElectronic books.
615  0$aPublic health
615  0$aHealth promotion
676   $a362.1014
702   $aBayer$b Ellen
702   $aThompson$b Darla
712 02$aInstitute of Medicine (U.S.).$bRoundtable on Population Health Improvement.
712 02$aInstitute of Medicine (U.S.).$bBoard on Population Health and Public Health Practice.
712 02$aInstitute of Medicine (U.S.)
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910480297103321
996   $aCommunicating to advance the public's health$92484816
997   $aUNINA