LEADER 04016nam 2200625 a 450 001 9910480295703321 005 20170815152912.0 010 $a0-7619-1244-4 010 $a1-322-41705-9 010 $a1-4522-6458-9 035 $a(CKB)2550000000105788 035 $a(EBL)996946 035 $a(OCoLC)819566961 035 $a(SSID)ssj0000675692 035 $a(PQKBManifestationID)12310376 035 $a(PQKBTitleCode)TC0000675692 035 $a(PQKBWorkID)10670412 035 $a(PQKB)10737723 035 $a(MiAaPQ)EBC996946 035 $a(OCoLC)1007857911 035 $a(StDuBDS)EDZ0000085677 035 $a(EXLCZ)992550000000105788 100 $a20120522d2000 fy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aInternational advertising$b[electronic resource] $erealities and myths /$fedited by John Philip Jones 210 $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc2000 215 $a1 online resource (423 p.) 300 $aDescription based upon print version of record. 311 $a1-4522-3133-8 311 $a0-7619-1245-2 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Chapter 1 - Introduction: The Vicissitudes of International Advertising; Part I - The Realities of International Advertising; Chapter 2 - International Advertising Developments; Chapter 3 - International Advertising: How Far Can It Fly?; Chapter 4 - Alice in Disneyland: A Creative View of International Advertising; Chapter 5 - Brand and Consumer Values in Global Marketing; Chapter 6 - Mapping Cultural Values for Global Marketing and Advertising; Chapter 7 - Women as an Advertising Target: An International Overview; Chapter 8 - Media May Be Global, but Is Youth? 327 $aPart II - An International CircumnavigationChapter 9 - Rational Arguments and Emotional Envelopes: American and British Advertising Compared; Chapter 10 - The Power of Advertising, Myths and Realities: Evidence From Norway; Chapter 11 - Print Advertising-and How an American Creative Man Learned to Operate in an International Environment; Chapter 12 - The Emergence of Advertising in Russia; Chapter 13 - Australia: A Western or Eastern Advertising Market?; Chapter 14 - The Emperor's New Clothes: A View From Australia on the Creative Process; Chapter 15 - Japan: The Advertising Agency Scene 327 $aChapter 16 - The Asia Pacific TigersChapter 17 - Is India an Asian Tiger?; Chapter 18 - China: Advertising Yesterday and Today; Part III - An International Perspective on Measurement and Evaluation; Chapter 19 - How Single-Source Research First Developed; Chapter 20 - Short-Term Advertising Strength: New Empirical Evidence From Norway; Chapter 21 - The Effectiveness of Television Advertising in France; Chapter 22 - Test Marketing-and Some Notes on Iceland, a Totally Isolated Marketing Environment; Chapter 23 - Modeling the Marketing Process: Innovation From Japan 327 $aChapter 24 - Media Synergy: Evidence From GermanyChapter 25 - What Do We Know of Mixed Media Effects? More Evidence From Germany; Chapter 26 - Advertising Likability: A View From South Africa; Chapter 27 - Pioneer Work on Advertising Evaluation: The Institute of Practitioners in Advertising's Advertising Effectiveness Awards; Index; About the Contributors 330 8 $aThis is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation. 606 $aAdvertising 606 $aAdvertising media planning 606 $aComparative advertising 608 $aElectronic books. 615 0$aAdvertising. 615 0$aAdvertising media planning. 615 0$aComparative advertising. 676 $a659.1 701 $aJones$b John Philip$0520552 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910480295703321 996 $aInternational advertising$92468805 997 $aUNINA LEADER 03622nam 2200709 a 450 001 9910778463203321 005 20230721022850.0 010 $a1-78371-670-3 010 $a1-84964-315-6 035 $a(CKB)1000000000802618 035 $a(StDuBDS)AH22933603 035 $a(SSID)ssj0000414626 035 $a(PQKBManifestationID)11311488 035 $a(PQKBTitleCode)TC0000414626 035 $a(PQKBWorkID)10395382 035 $a(PQKB)11087262 035 $a(MiAaPQ)EBC3386232 035 $a(Au-PeEL)EBL3386232 035 $a(CaPaEBR)ebr10479726 035 $a(CaONFJC)MIL987265 035 $a(OCoLC)656249923 035 $a(EXLCZ)991000000000802618 100 $a20091030d2009 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aComrade or Brother?$b[electronic resource] $ea history of the British labour movement /$fMary Davis 205 $a2nd ed. 210 $aLondon ;$aNew York $cPluto Press$d2009 215 $a1 online resource (304 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-7453-2576-9 311 $a0-7453-2577-7 320 $aIncludes bibliographical references and index. 327 $apt. 1. The industrial revolution -- pt. 2. The workshop of the world and beyond, 1850-1920 -- pt. 3. Readjustment. 330 $b'The book stands comparison with A.L.Morton's 'People's History' and G.D.H. Cole's 'Common People'. But it is more than just this. It is in a real sense a history for our own times.' John Foster, Emeritus Professor, University of the West of Scotland'This book is ideal for its purpose. I only wish it had been available in the decades when I was teaching trade union courses.' Jim Fryth, Labour History Review'At last a readable and accessible general history of the labour movement ... Highly recommended.' Manchester TUC Newsletter--A revised, updated and expanded edition of this classic feminist account of British labour history--Critical and iconoclastic, Comrade or Brother? traces the history of the British Labour Movement from its beginnings at the onset of industrialisation through its development within a capitalist society, up to the end of the twentieth-century. Written by a leading activist in the labour movement, the book redresses the balance in much labour history writing. It examines the place of women and the influence of racism and sexism as well as providing a critical analysis of the rival ideologies which played a role in the uneven development of the labour movement. 606 $aLabor movement$zGreat Britain$xHistory 606 $aLabor unions$zGreat Britain$xHistory 606 $aWorking class$xPolitical activity$zGreat Britain$xHistory 606 $aWomen$xEmployment$zGreat Britain$xHistory 606 $aBlack people$xEmployment$zGreat Britain$xHistory 606 $aIndustrial relations$zGreat Britain$xHistory 606 $aLabor policy$zGreat Britain$xHistory 607 $aGreat Britain$xPolitics and government 615 0$aLabor movement$xHistory. 615 0$aLabor unions$xHistory. 615 0$aWorking class$xPolitical activity$xHistory. 615 0$aWomen$xEmployment$xHistory. 615 0$aBlack people$xEmployment$xHistory. 615 0$aIndustrial relations$xHistory. 615 0$aLabor policy$xHistory. 676 $a331.88/0941 700 $aDavis$b Mary$f1947-$01482210 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910778463203321 996 $aComrade or Brother$93798551 997 $aUNINA