LEADER 03984oam 22006015 450 001 9910480001703321 005 20210114140732.0 010 $a1-4798-3364-9 024 7 $a10.18574/9781479833641 035 $a(CKB)3840000000332415 035 $a(OCoLC)1132224720 035 $a(MdBmJHUP)muse74577 035 $a(DE-B1597)547599 035 $a(DE-B1597)9781479833641 035 $a(MiAaPQ)EBC4834260 035 $a(OCoLC)1017736697 035 $a(Au-PeEL)EBL4834260 035 $a(CaPaEBR)ebr11486179 035 $a(EXLCZ)993840000000332415 100 $a20200608h20182018 u| 0 101 0 $aeng 135 $aur|n#|||||||| 181 $ctxt$2rdacontent 181 $csti$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAlgorithms of oppression $ehow search engines reinforce racism /$fSafiya Umoja Noble 210 1$aNew York, NY :$cNew York University Press,$d[2018] 210 4$dİ2018 215 $a1 online resource (xv, 229 pages) $cillustrations 311 $a1-4798-4994-4 320 $aIncludes bibliographical references and index. 327 $tAcknowledgments --$tIntroduction --$t1. A Society, Searching --$t2. Searching for Black Girls --$t3. Searching for People and Communities --$t4. Searching for Protections from Search Engines --$t5. The Future of Knowledge in the Public --$t6. The Future of Information Culture --$tConclusion --$tEpilogue --$tNotes --$tReferences --$tIndex --$tAbout the Author 330 $aA revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for ?black girls??what will you find? ?Big Booty? and other sexually explicit terms are likely to come up as top search terms. But, if you type in ?white girls,? the results are radically different. The suggested porn sites and un-moderated discussions about ?why black women are so sassy? or ?why black women are so angry? presents a disturbing portrait of black womanhood in modern society.In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance?operating as a source for email, a major vehicle for primary and secondary school learning, and beyond?understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century. 606 $aInternet searching$xSocial aspects 606 $aComputer algorithms$xSocial aspects 606 $aSearch engines$xSociological aspects 606 $aDiscrimination 608 $aElectronic books. 615 0$aInternet searching$xSocial aspects. 615 0$aComputer algorithms$xSocial aspects. 615 0$aSearch engines$xSociological aspects. 615 0$aDiscrimination. 676 $a025.04252 686 $aLB 31960$2rvk 700 $aNoble$b Safiya Umoja$4aut$0769161 801 0$bDE-B1597 801 1$bDE-B1597 801 2$bCaOWtU 906 $aBOOK 912 $a9910480001703321 996 $aAlgorithms of oppression$92456280 997 $aUNINA