LEADER 02965nam 2200757 a 450 001 9910479960403321 005 20210108101049.0 010 $a0-8039-4919-7 010 $a1-322-41861-6 010 $a1-4522-6248-9 035 $a(CKB)2550000000105657 035 $a(EBL)996595 035 $a(OCoLC)809772217 035 $a(SSID)ssj0000675890 035 $a(PQKBManifestationID)12347151 035 $a(PQKBTitleCode)TC0000675890 035 $a(PQKBWorkID)10689145 035 $a(PQKB)10730030 035 $a(OCoLC)1017729387 035 $a(StDuBDS)EDZ0000085684 035 $a(MiAaPQ)EBC996595 035 $a(EXLCZ)992550000000105657 100 $a20120523d1994 fy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aService quality$b[electronic resource] $enew directions in theory and practice /$feditors, Roland T. Rust, Richard L. Oliver 210 $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc1994 215 $a1 online resource (201 p.) 300 $aDescription based upon print version of record. 311 $a1-4522-2910-4 311 $a0-8039-4920-0 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Introduction to the Series; 1 - Introducing Service Quality; 2 - Conceptualization and Measurement of Service Quality; 3 - Service Operations and the Presence of the Customer; 4 - Service Climate; 5 - Where Are We and Where Do We Go From Here?; Author Index; Subject Index; About the Authors 330 8 $aDiscussing the latest research and theory in customer satisfaction and services marketing, the topics include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. 606 $aConsumer satisfaction 606 $aConsumer satisfaction 606 $aCustomer services - Quality control 606 $aCustomer services -- Quality control 606 $aCustomer services$xQuality control 606 $aConsumer satisfaction 606 $aCommerce$2HILCC 606 $aBusiness & Economics$2HILCC 606 $aMarketing & Sales$2HILCC 608 $aElectronic books. 615 4$aConsumer satisfaction. 615 4$aConsumer satisfaction. 615 4$aCustomer services - Quality control. 615 4$aCustomer services -- Quality control. 615 0$aCustomer services$xQuality control 615 0$aConsumer satisfaction 615 7$aCommerce 615 7$aBusiness & Economics 615 7$aMarketing & Sales 676 $a658.812 700 $aRust$b Roland$0133092 701 $aRust$b Roland T$0133092 701 $aOliver$b Richard L.$f1945-2016.$0474489 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910479960403321 996 $aService quality$92455580 997 $aUNINA