LEADER 02895nam 22004455 450 001 9910478930303321 005 20210826022335.0 010 $a981-4881-39-2 024 7 $a10.1355/9789814881395 035 $a(CKB)4100000010349106 035 $a(MiAaPQ)EBC6109622 035 $a(DE-B1597)546467 035 $a(OCoLC)1141526530 035 $a(DE-B1597)9789814881395 035 $a(Au-PeEL)EBL6109622 035 $a(EXLCZ)994100000010349106 100 $a20200915h20192019 fg 0 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aE-commerce for Malaysian SMEs in Selected Services $eBarriers and Benefits /$fSiew Yean Tham, Jia Yi Andrew Kam 210 1$aSingapore :$cISEAS Publishing,$d[2019] 210 4$dİ2019 215 $a1 online resource (48 p.) 311 $a981-4881-38-4 327 $tFront matter --$tFOREWORD --$tE-commerce for Malaysian SMEs in Selected Services: Barriers and Benefits --$tCONCLUSION --$tAPPENDIX: SURVEY RESULTS 330 $aFindings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce. The relative importance of the other three main factors (namely, organizational, technological and environmental) differ for adopters and non-adopters. Likewise, there are also differences in response based on firm size. Based on the survey findings, Malaysia needs to shift from one-size-fits-all strategies to a more nuanced policy response that addresses the differences in perceived barriers of adopters and non-adopters and which is also cognizant of firm size. Grant recipients are more concerned about technological and environmental factors, indicating that grants need henceforth to be accompanied by appropriate policies that address these two barriers. The perceived benefits focus more on the domestic market than on exports. Getting firms to invest in e-commerce does not automatically lead to export. Exporting via e-commerce requires complementary policies that focus on specific issues, such as digital marketing at the targeted export destination. 606 $aBUSINESS & ECONOMICS / Economics / General$2bisacsh 608 $aElectronic books. 615 7$aBUSINESS & ECONOMICS / Economics / General. 700 $aTham$b Siew Yean$4aut$4http://id.loc.gov/vocabulary/relators/aut$01026446 702 $aKam$b Jia Yi Andrew$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910478930303321 996 $aE-commerce for Malaysian SMEs in Selected Services$92451140 997 $aUNINA