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101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aOur Master's Voice $eAdvertising /$fJames Rorty, Jefferson Pooley
210  1$aBethlehem :$cMediastudies.press,$d2020.
215   $a1 online resource
330   $a"I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley."--$cProvided by publisher.
517   $aOur Master?s Voice 
606   $aAdvertising$xManagement
615  0$aAdvertising$xManagement.
676   $a659.1
700   $aRorty$b James$01357467
702   $aPooley$b Jefferson
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906   $aBOOK
912   $a9910477224203321
996   $aOur Master's Voice$93363487
997   $aUNINA