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035   $a(MiAaPQ)EBC6481443
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/68220
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101 0 $aeng
135   $aur|||||||||||
181   $2rdacontent
181   $2rdacontent
182   $2rdamedia
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200 00$aPutting purpose into practice $ethe economics of mutuality /$fedited by Colin Mayer and Bruno Roche$b[electronic resource]
205   $aFirst edition.
210  1$aOxford :$cOxford University Press,$d2021.
215   $a1 online resource (432 pages) $cillustrations (black and white, and colour)
225 1 $aOxford scholarship online
300   $aThis edition also issued in print: 2021.
300   $a"This is an open access publication, available online and distributed under the terms of a Creative Commons Attribution - Non Commercial - No Derivatives 4.0 International licence (CC BY-NC-ND 4.0)"--Home page.
311   $a0-19-887070-1 
320   $aIncludes bibliographical references and index.
330 8 $aIn the face of constant change, the nature of business must evolve rapidly if it is to remain relevant to society at large. How then should business change to meet the requirements of the 21st century, in which unbridled globalisation and technological advancements are having profound affects on the wellbeing and prosperity of both the people and the planet? The achievement of purpose is the key to successful transformation - not just having a purpose, but making that purpose real at every level of the organisation. This book provides a precise description of how companies can put purpose into practice. Based on a groundbreaking research project undertaken jointly between the Sai?d Business School at the University of Oxford and Mars Catalyst, the think tank of Mars Inc., it provides a highly accessible account of how companies should determine and implement their corporate purposes.
410  0$aOxford scholarship online.
606   $aSocial responsibility of business
606   $aOrganizational effectiveness
606   $aBusiness
615  0$aSocial responsibility of business.
615  0$aOrganizational effectiveness.
615  0$aBusiness.
676   $a658.408
702   $aMayer$b C. P$g(Colin P.),
702   $aRoche$b Bruno$c(Economist),
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910476834703321
996   $aPutting purpose into practice$91979173
997   $aUNINA