LEADER 02377nam 2200433 450 001 9910476803503321 005 20230515234237.0 024 7 $a10.4324/9781315585185 035 $a(CKB)5470000000566511 035 $a(NjHacI)995470000000566511 035 $a(EXLCZ)995470000000566511 100 $a20230515d2016 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aGlocal pharma $einternational brands and the imagination of local masculinity /$fEricka Johnson, Ebba Sjo?gren, Cecilia A?sberg 210 1$a[Place of publication not identified] :$cTaylor & Francis,$d2016. 215 $a1 online resource (vi, 125 pages) 225 1 $aGlobal connections 311 $a1-317-12677-7 327 $aIntroduction: global pharmaceuticalization -- Governing by drugs: conniving patients, beguiled doctors and disciplining drugs -- 'A few good men' are not enough: upsetting general categories with specific knowledge when making reimbursement decisions -- The Swedish medical discourse: impotence, erectile dysfunction and Viagra in Lukartigningen -- Alpha-blockers and a weaker pharmaceutical influence on medical discourse -- Enrolling men, their doctors and partners: individual and collective responses to erectile dysfunction -- Viagra selfhood: pharmaceutical advertising and the visual formations of Swedish masculinity -- Conclusions: global pharma and the Swedish Viagra man. 330 $aEmploying the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. 410 0$aGlobal connections. 606 $aPharmaceutical industry$xManagement 606 $aGlobalization$xSocial aspects 615 0$aPharmaceutical industry$xManagement. 615 0$aGlobalization$xSocial aspects. 676 $a338.476151 700 $aJohnson$b Ericka$01357312 702 $aSjo?gren$b Ebba 702 $aA?sberg$b Cecilia 801 0$bNjHacI 801 1$bNjHacl 906 $aBOOK 912 $a9910476803503321 996 $aGlocal pharma$93363072 997 $aUNINA