LEADER 02662nam 22005653 450 001 9910473449003321 005 20210901203453.0 010 $a3-030-63614-3 035 $a(CKB)4100000011807129 035 $a(MiAaPQ)EBC6531698 035 $a(Au-PeEL)EBL6531698 035 $a(OCoLC)1249472467 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/67991 035 $a(EXLCZ)994100000011807129 100 $a20210901d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEntertainment-Education Behind the Scenes $eCase Studies for Theory and Practice 210 $cSpringer Nature$d2021 210 1$aCham :$cSpringer International Publishing AG,$d2021. 210 4$dİ2021. 215 $a1 online resource (365 pages) 311 $a3-030-63613-5 330 $aThis Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media. 606 $aMedia studies$2bicssc 610 $aDevelopment Communication 610 $aMedia and Communication 610 $aHealth Communication 610 $acommunication for social change 610 $asocial change communication 610 $aedutainment 610 $amass media 610 $atransmedia 610 $aconflict resolution 610 $aOpen Access 610 $aMedia studies 615 7$aMedia studies 676 $a371.33 700 $aFrank$b Lauren B$01022099 701 $aFalzone$b Paul$01022100 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910473449003321 996 $aEntertainment-Education Behind the Scenes$92427612 997 $aUNINA