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005 20250628110029.0
010   $a9783030673376$b(hardback)
010   $a9783030673383$b(electronic book)
010   $a3030673383$b(electronic book)
024 7 $a10.1007/978-3-030-67338-3
035   $a(CKB)4100000011807144
035   $a(MiAaPQ)EBC6527531
035   $a(Au-PeEL)EBL6527531
035   $a(OCoLC)1249475356
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/67995
035   $a(PPN)254726348
035   $a(DE-He213)978-3-030-67338-3
035   $a(ODN)ODN0010187451
035   $a(oapen)doab67995
035   $a(EXLCZ)994100000011807144
100   $a20210325d2021      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
181   $2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aFirm Competitive Advantage Through Relationship Management $eA Theory for Successful Sustainable Growth /$fby Bartosz Deszczy?ski
205   $a1st ed. 2021.
210   $d2021
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021.
215   $a1 online resource (294 pages) $cillustrations
225 1 $aPalgrave pivot
311 0 $a9783030673376 
311 0 $a3030673375 
327   $a1: Research on the competitive advantage of the firm -- 2: Theoretical foundations of the relationship management mid-range theory -- 3: Relationship management maturity -- 4: Validating the relationship management maturity concept -- 5: Developing the upper relationship management mid-range theory.
330   $aRelationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
606   $aCustomer relations$xManagement
606   $aManagement
606   $aStrategic planning
606   $aLeadership
606   $aProject management
606   $aCustomer Relationship Management
606   $aManagement
606   $aBusiness Strategy and Leadership
606   $aProject Management
615  0$aCustomer relations$xManagement.
615  0$aManagement.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aProject management.
615 14$aCustomer Relationship Management.
615 24$aManagement.
615 24$aBusiness Strategy and Leadership.
615 24$aProject Management.
676   $a658.812
676   $a658.812
686   $aBUS018000$aBUS041000$2bisacsh
700   $aDeszczyn?ski$b Bartosz$01060832
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910473448903321
996   $aFirm Competitive Advantage Through Relationship Management$92515892
997   $aUNINA