LEADER 03703nam  22007455  450 
001 9910468237503321
005 20251202140851.0
010   $a3-030-59068-2
024 7 $a10.1007/978-3-030-59068-0
035   $a(CKB)4100000011569185
035   $a(MiAaPQ)EBC6396065
035   $a(DE-He213)978-3-030-59068-0
035   $a(EXLCZ)994100000011569185
100   $a20201113d2020      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aSuccess in the Bottom of the Pyramid Market in Africa $eThe Case of Multinational Pharmaceutical Companies /$fby Philipp von Carlowitz
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020.
215   $a1 online resource (XV, 120 p. 15 illus., 13 illus. in color.) 
225 1 $aSpringerBriefs in Business,$x2191-5490
311 08$a3-030-59067-4 
320   $aIncludes bibliographical references.
330   $aThis book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an attractive market due to its sheer size. Yet most companies struggle to access it because of the low price level, difficult physical market access and challenges when it comes to payment. More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that meet the needs of the BoP? What characterizes the value generation of the company? What revenue model leads to a profitable business, and what role does a network of partners play in the business model? Findings reveal that there is no ?one-size-fits-all? answer to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health awareness, as well as localizing business to achieve a level of inclusivenessare essential prerequisites for success. In the last chapter this book provides a business model prototype that accounts for these key success factors for business at the Bottom of the Pyramid and points to further research topics.
410  0$aSpringerBriefs in Business,$x2191-5490
606   $aAfrica$xEconomic conditions
606   $aBusiness
606   $aAfrica
606   $aSales management
606   $aPharmacology
606   $aInternational economic integration
606   $aGlobalization
606   $aHealth services administration
606   $aAfrican Economics
606   $aAfrican Business
606   $aSales and Distribution
606   $aPharmacology
606   $aEmerging Markets and Globalization
606   $aHealth Care Management
615  0$aAfrica$xEconomic conditions.
615  0$aBusiness.
615  0$aAfrica.
615  0$aSales management.
615  0$aPharmacology.
615  0$aInternational economic integration.
615  0$aGlobalization.
615  0$aHealth services administration.
615 14$aAfrican Economics.
615 24$aAfrican Business.
615 24$aSales and Distribution.
615 24$aPharmacology.
615 24$aEmerging Markets and Globalization.
615 24$aHealth Care Management.
676   $a338.96
700   $aCarlowitz$b Philipp von$0903172
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910468237503321
996   $aSuccess in the bottom of the pyramid market in Africa$92018976
997   $aUNINA