LEADER 03618nam 2200637 450 001 9910467596503321 005 20200520144314.0 010 $a1-63157-235-0 035 $a(CKB)4220000000000339 035 $a(OCoLC)954631808 035 $a(CaBNVSL)swl00405379 035 $a(MiAaPQ)EBC4713503 035 $a(Au-PeEL)EBL4713503 035 $a(CaPaEBR)ebr11085714 035 $a(CaONFJC)MIL824759 035 $a(OCoLC)919297332 035 $a(EXLCZ)994220000000000339 100 $a20150806d2015 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aSmart marketing $ehow to dramatically grow your revenue /$fAhmed Al Akber 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (xiii, 145 pages) 225 1 $aMarketing strategy collection,$x2150-9662 311 $a1-63157-234-2 320 $aIncludes bibliographical references (pages 141-142) and index. 327 $a1. Principle 1: a positive marketing mindset, managing what's in-between your ears -- 2. Principle 2: insight, understanding your customers -- 3. Principle 3: messaging, developing messages that stick -- 4. Principle 4: visibility, being useful to customers -- 5. Principle 5: planning -- 6. Principle 6 (part one): selling, like it or not, you are in sales -- 7. Principle 6 (part two): closing the sale -- 8. Principle 7: productivity, maximizing your marketing productivity -- 9. Conclusion -- References -- Index. 330 3 $aThis book is designed to help organizations that already offer a great product or service to communicate its value to potential customers and sell significantly more than they do currently. You won't have a million dollar marketing budget or a team of professional marketers to help you get the word out. The truth is you don't need a big advertising budget to successfully market a product or service, and having a large team does not mean you necessarily have an advantage either. To be successful, all you need is to focus on the most important marketing and sales activities that generate the biggest impact for your business. This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a "how-to" guide to help readers cut through the hype and get straight to what really matters for this audience--growing their business and revenue. The ideas are brought to life in a framework called the Seven Principles of Smart Marketing that form the structure of the whole book. Readers will find it easy to follow as it is a step-by-step process, packed with practical ideas that can be implemented instantly in any organization with little marketing or sales knowledge. 410 0$aMarketing strategy collection.$x2150-9662 606 $aMarketing 608 $aElectronic books. 610 $aclosing the sale 610 $athe future of marketing 610 $agrowing revenue 610 $amarketing 610 $amarketing mindset 610 $amarketing plan 610 $amarketing productivity 610 $amarketing strategy 610 $amessaging 610 $asales 610 $asales plan 615 0$aMarketing. 676 $a658.8 700 $aAkber$b Ahmed Al.$0857054 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910467596503321 996 $aSmart marketing$91913863 997 $aUNINA