LEADER 03328nam 2200457 450 001 9910467424403321 005 20200423180903.8 010 $a1-119-54645-1 035 $a(CKB)4100000007805373 035 $a(MiAaPQ)EBC5727964 035 $a(CaSebORM)9781119546467 035 $a(EXLCZ)994100000007805373 100 $a20190328d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe forgotten foundations of fundraising $epractical advice and contrarian wisdom for nonprofit leaders /$fJeremy Beer and Jeff Cain 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d[2019] 210 4$dİ2019 215 $a1 online resource (223 pages) 300 $aIncludes index. 311 $a1-119-54646-X 330 $aAn entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what really drives successful fundraising. In The Forgotten Foundations of Fundraising , Jeremy Beer and Jeff Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits. The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never read another fundraising book quite like this one. Expertly deflating the pretensions of those who would make fundraising a bureaucratic and esoteric profession, Beer and Cain elucidate the practical knowledge and relationship skills that still matter more than anything else. They make an impassioned plea for the importance of civil society to American democracy and build a compelling case for fundraising as an honorable component of a healthy civic culture. Philanthropy is not about bottom lines and return on investment?successful fundraisers provide a platform for donors to affirm their ideals, values, and morals. Fundraising is serious, but learning about it needn?t be a chore. The Forgotten Foundations of Fundraising is at once eminently practical and absolutely delightful. 606 $aFund raising 606 $aNonprofit organizations$xManagement 608 $aElectronic books. 615 0$aFund raising. 615 0$aNonprofit organizations$xManagement. 676 $a658.15/224 700 $aBeer$b Jeremy$f1972-$0931636 702 $aCain$b Jeffrey J.$f1965- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910467424403321 996 $aThe forgotten foundations of fundraising$92095618 997 $aUNINA