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101 0 $aeng
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181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 14$aThe life of Y $eengaging millennials as employees and consumers /$fDebashish Sengupta
205   $a1st edition.
210  1$aLos Angeles, CA :$cSAGE Publications, Inc.,$d2018.
215   $a1 online resource (319 pages) $cillustrations
311   $a93-86602-74-1 
320   $aIncludes bibliographical references.
330 8 $a1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.
606   $aGeneration Y$xEmployment$zIndia
606   $aGeneration Y$xMental health
606   $aPersonnel management$zIndia
606   $aEmployee motivation$zIndia
608   $aElectronic books.
615  0$aGeneration Y$xEmployment
615  0$aGeneration Y$xMental health.
615  0$aPersonnel management
615  0$aEmployee motivation
676   $a305.20954
700   $aSengupta$b Debashish$0896628
801  0$bCaToSAGE
801  1$bCaToSAGE
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906   $aBOOK
912   $a9910467347103321
996   $aThe life of Y$92473300
997   $aUNINA