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035   $a(DE-B1597)9781503603080
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100   $a20170714h20172017  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aCulture and commerce $ethe value of entrepreneurship in creative industries /$fMukti Khaire
210  1$aStanford, California :$cStanford Business Books,$d2017.
210  4$dİ2017
215   $a1 online resource (254 pages)
300   $aIncludes index.
311   $a0-8047-9221-6 
320   $aIncludes bibliographical references and index.
327   $tFront matter --$tCONTENTS --$tPREFACE --$tACKNOWLEDGMENTS --$t1. THE BUSINESS OF CULTURE --$t2. PIONEER ENTREPRENEURS --$t3. INTERMEDIARIES --$t4. DOING THEIR JOB --$t5. MAXIMIZING INFLUENCE --$t6. CREATORS AND PRODUCERS --$t7.POWER AND UNPREDICTABILITY --$t8. PURPOSE AND PROFIT --$t9. NEW WORLD, OLD RULES --$tNOTES --$tINDEX
330   $aArt and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"?who carve out space for radical, new product categories?Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.
606   $aCultural industries
606   $aEntrepreneurship
606   $aArts$xEconomic aspects
606   $aArts$xMarketing
608   $aElectronic books.
615  0$aCultural industries.
615  0$aEntrepreneurship.
615  0$aArts$xEconomic aspects.
615  0$aArts$xMarketing.
676   $a658.4/21
700   $aKhaire$b Mukti$f1973-$01050815
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910467059303321
996   $aCulture and commerce$92480929
997   $aUNINA