LEADER 03394nam 2200529 450 001 9910466871703321 005 20200520144314.0 010 $a9956-550-62-0 010 $a9956-550-74-4 035 $a(CKB)4100000006671662 035 $a(MiAaPQ)EBC5516363 035 $a(OCoLC)1061312702 035 $a(MdBmJHUP)muse70550 035 $a(PPN)233400265 035 $a(Au-PeEL)EBL5516363 035 $a(OCoLC)1054059820 035 $a(EXLCZ)994100000006671662 100 $a20181008d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe rational consumer $ebad for business and politics : democracy at the crossroads of nature and culture /$fFrancis B. Nyamnjoh 210 1$aMankon, Bamenda :$cLangaa Research & Publishing CIG,$d[2018] 210 4$dİ2018 215 $a1 online resource (160 pages) 311 $a9956-550-14-0 320 $aIncludes bibliographical references (pages 125-133) and index. 327 $aForeword / Pierre Englebert -- Introduction -- Captured by subterranean forces -- Freud adopted and adapted for consumerism by Edward Bernays -- The rational consumer : bad for business and politics -- Freedom at last or wolves of repression in sheepskin? -- Conclusion : beyond impoverishing dichotomies -- Afterword / Jean-Pierre Warnier. 330 $aThis book discusses the seminal role played by Edward Bernays, a nephew of Sigmund Freud, in the founding of American-style public relations - persuasive communication through manipulation of symbols - and his huge (and cynical) impact on the American economic and political scene. It provides a substantiated and convincing explanation for what is happening today in Donald Trump's America. In the form of a history of ideas, the book makes clear that the present Trumpian manipulation of democracy and what it means to be American has a long pre-history and continues to go through different phases, involving the cultivation and institutionalisation of strong bonds between business and politics. The book shows how this is intimately linked with a science, intellectualism and practice informed by a series of binary oppositions in human action and interaction (e.g. rationality and irrationality, reason and emotion, mind and body, brain and heart, insider and outsider, us and them) and how unpredictable human nature really is. It makes a convincing argument that being human depends on how successfully we are able to negotiate such apparently contradictory binaries with the intricacies and dynamism of human agency. It is rich and thought provoking and very timely, given the exclusionary politics of fear, anger, hate and nativism we see unfolding not only in the USA but all over the world. 606 $aConsumer behavior 606 $aConsumer behavior$xSocial aspects 606 $aConsumption (Economics)$xPsychological aspects 608 $aElectronic books. 615 0$aConsumer behavior. 615 0$aConsumer behavior$xSocial aspects. 615 0$aConsumption (Economics)$xPsychological aspects. 676 $a658.8342 700 $aNyamnjoh$b Francis B.$0913467 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910466871703321 996 $aThe rational consumer$92046126 997 $aUNINA