LEADER 03966nam 2200589 450 001 9910466364003321 005 20200520144314.0 010 $a3-11-047989-3 010 $a3-11-048004-2 024 7 $a10.1515/9783110479898 035 $a(CKB)3800000000210476 035 $a(MiAaPQ)EBC4947071 035 $a(DE-B1597)466857 035 $a(OCoLC)984637967 035 $a(DE-B1597)9783110479898 035 $a(Au-PeEL)EBL4947071 035 $a(CaPaEBR)ebr11423813 035 $a(CaONFJC)MIL1026922 035 $a(OCoLC)1001379477 035 $a(EXLCZ)993800000000210476 100 $a20170911h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aMultimodality $efoundations, research and analysis a problem-oriented introduction /$fJohn Bateman, Janina Wildfeuer, Tuomo Hiippala 210 1$aBerlin, [Germany] :$cDe Gruyter Mouton,$d2017. 210 4$dİ2017 215 $a1 online resource (424 pages) 225 0 $aMouton Textbook 311 $a3-11-047942-7 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tHow to use this book -- $t1 Introduction: the challenge of multimodality -- $t2 Recognising multimodality: origins and inspirations -- $t3 Where is multimodality? Communicative situations and their media -- $t4 What is multimodality? Semiotic modes and a new ?textuality? -- $t5 The scope and diversity of empirical research methods for multimodality -- $t6 Are your results saying anything? Some basics -- $t7 Multimodal navigator: how to plan your multimodal research -- $t8 Gesture and face-to-face interaction -- $t9 Performances and the performing arts -- $t10 Layout space -- $t11 Diagrams and infographics -- $t12 Comics and graphic novels -- $t13 Film and the moving (audio-)visual image -- $t14 Audiovisual presentations -- $t15 Webpages and dynamic visualisations -- $t16 Social media -- $t17 Computer and video games -- $t18 Final words: ready, steady, analyse! -- $tBibliography -- $tIndex 330 $aThis textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today?s increasingly complex combinations of multimodal artefacts and performances of all kinds. 606 $aModality (Linguistics) 606 $aCommunication$xPsychological aspects 608 $aElectronic books. 615 0$aModality (Linguistics) 615 0$aCommunication$xPsychological aspects. 676 $a302.2 686 $aAP 15000$qBVB$2rvk 700 $aBateman$b John A.$0776805 702 $aHiippala$b Tuomo, $4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aWildfeuer$b Janina, $4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910466364003321 996 $aMultimodality$92488864 997 $aUNINA