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100   $a20160829d2016      fy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aZen and the art of business communication $ea step-by-step guide to improving your business writing skills /$fSusan L. Luck
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016.
215   $a1 online resource (188 pages)
225 1 $aCorporate communication collection,$x2156-8170
311   $a1-60649-956-4 
320   $aIncludes bibliographical references (pages 183-184) and index.
327   $a1. Introduction -- 2. Honor focus -- 3. Honor purpose and identity -- 4. Honor your goals -- 5. Honor the audience -- 6. Honor the structure -- 7. Honor clarity -- 8. Embrace the fear -- 9. Honor the reader -- 10. Honor the positive -- 11. Honor the concrete -- 12. Honor the definite -- 13. Respect the flow -- 14. Honor truth -- 15. Know the devil in the details -- References -- Index.
330 3 $aIn today's online world, our professional image depends on our ability to communicate. Whether we're communicating by email, text, social media, written reports, or presentations, how we use our words often determines how others view us. This book offers tips and techniques that can improve anyone's professional image. It covers how to analyze your multiple audiences and strategies for communicating your message effectively for each; structuring your message for greatest readability and effect; persuasion and tone; and how to face your own fears of writing. The content is delivered in a simple, clear style that reflects the Zen approach of the title, perfect for both the entry-level employee and the seasoned executive.
410  0$aCorporate communication collection.$x2156-8170
606   $aBusiness writing
608   $aElectronic books.
610   $abusiness communication
610   $amanagerial communication
610   $abusiness writing
610   $amanagerial writing
610   $aorganizational communication
610   $aleadership communication
610   $agood writing
610   $awriting advice
610   $agrammar for business
610   $awriting for business
610   $aprofessional image
615  0$aBusiness writing.
676   $a808.06665
700   $aLuck$b Susan L.$0874326
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910466346503321
996   $aZen and the art of business communication$91952216
997   $aUNINA