LEADER 04402nam 2200709 450 001 9910466123403321 005 20200520144314.0 010 $a1-118-91461-9 010 $a1-118-91460-0 035 $a(CKB)3710000000635570 035 $a(EBL)4462514 035 $a(SSID)ssj0001640309 035 $a(PQKBManifestationID)16398917 035 $a(PQKBTitleCode)TC0001640309 035 $a(PQKBWorkID)14928002 035 $a(PQKB)10373451 035 $a(PQKBManifestationID)16356250 035 $a(PQKBWorkID)14928147 035 $a(PQKB)20490303 035 $a(MiAaPQ)EBC4462514 035 $a(DLC) 2016011198 035 $a(CaSebORM)9781118914595 035 $a(Au-PeEL)EBL4462514 035 $a(CaPaEBR)ebr11189910 035 $a(CaONFJC)MIL909396 035 $a(OCoLC)946261878 035 $a(EXLCZ)993710000000635570 100 $a20160304h20162016 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSweat equity $einside the new economy of mind and body /$fJason Kelly 205 $a1st edition 210 1$aHoboken :$cBloomberg Press,$d[2016] 210 4$dİ2016 215 $a1 online resource (223 p.) 225 0 $aBloomberg 300 $aDescription based upon print version of record. 311 $a1-118-91459-7 320 $aIncludes bibliographical references and index. 327 $aAbout the AuthorIndex; EULA 330 $a"Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running--once a fringe hobby--became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide"--$cProvided by publisher. 410 0$aBloomberg 606 $aBusinesspeople 606 $aLeadership 606 $aSuccess in business 608 $aElectronic books. 615 0$aBusinesspeople. 615 0$aLeadership. 615 0$aSuccess in business. 676 $a338.7/616130973 686 $aBUS016000$2bisacsh 700 $aKelly$b Jason$f1973-$0883258 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910466123403321 996 $aSweat equity$91972944 997 $aUNINA