LEADER 03283nam 2200505 450 001 9910466090703321 005 20200520144314.0 010 $a0-7303-4327-8 035 $a(CKB)3710000001053682 035 $a(MiAaPQ)EBC4816149 035 $a(CaSebORM)9780730343295 035 $a(Au-PeEL)EBL4816149 035 $a(CaPaEBR)ebr11355488 035 $a(CaONFJC)MIL992658 035 $a(OCoLC)960042877 035 $a(EXLCZ)993710000001053682 100 $a20170315h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aStories for work $ethe essential guide to business storytelling /$fGabrielle Dolan 205 $a1st edition 210 1$aMilton, Queensland :$cWiley,$d2017. 210 4$dİ2017 215 $a1 online resource (194 pages) $cillustrations 300 $aIncludes index. 311 $a0-7303-4329-4 311 $a0-7303-4328-6 330 $aLearn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You'll learn how to create your own stories ? authentically yours, crafted to attain your goal ? and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead ? providing clear examples of the power of this enormously effective skill. Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. Learn why storytelling grabs attention and helps your message get through Master the four types of stories used in business settings Infuse your stories with the personal to highlight your vision and values Craft a selection of stories to pull out at pivotal business moments The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario. 606 $aOral communication 606 $aStorytelling$xTechnique 608 $aElectronic books. 615 0$aOral communication. 615 0$aStorytelling$xTechnique. 676 $a302.2242 700 $aDolan$b Gabrielle$0856458 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910466090703321 996 $aStories for work$91983282 997 $aUNINA