LEADER 04392nam 2200553 450 001 9910466050803321 005 20200520144314.0 010 $a0-231-54282-8 024 7 $a10.7312/sher17482 035 $a(CKB)3710000000982322 035 $a(MiAaPQ)EBC4759781 035 $a(DE-B1597)481767 035 $a(OCoLC)979904363 035 $a(DE-B1597)9780231542821 035 $a(PPN)201890070 035 $a(Au-PeEL)EBL4759781 035 $a(CaPaEBR)ebr11316685 035 $a(CaONFJC)MIL986749 035 $a(OCoLC)966484961 035 $a(EXLCZ)993710000000982322 100 $a20161223h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aIf you're in a dogfight, become a cat! $estrategies for long-term growth /$fLeonard Sherman 210 1$aNew York :$cColumbia Business School Publishing,$d2017. 210 4$dİ2017 215 $a1 online resource (361 pages) $cillustrations 225 0 $aColumbia Business School Publishing 300 $aIncludes index. 311 $a0-231-17482-9 327 $tFrontmatter -- $tContents -- $tPreface -- $tChapter One. The Origins of Modern Business Strategy Thinking -- $tChapter Two. There's No Such Thing as a Bad Industry -- $tChapter Three. Why Are We in Business? -- $tChapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- $tChapter Five. Do You Know What Your Strategy Is? -- $tChapter Six. Getting Strategy Right -- $tChapter Seven. Creating Strong Brands -- $tChapter Eight. Brand Builders and Killers -- $tChapter Nine. What Makes Products Meaningfully Different? -- $tChapter Ten. Where Do Great Ideas Come From? -- $tChapter Eleven. Strategies to Break Away from the Pack -- $tChapter Twelve. Hitting the Bull's-Eye -- $tNotes -- $tIndex 330 $aBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices:• What should be the overarching purpose of your business?• Do you really know what your strategy is?• Is there such a thing as a bad industry?• Where do great ideas come from and how do I find them?• What makes products meaningfully different?• What makes and breaks great brands?• How and when should I disrupt my own company?• What are the imperatives to achieving long-term profitable growth?Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth. 606 $aStrategic planning 606 $aIndustrial management 608 $aElectronic books. 615 0$aStrategic planning. 615 0$aIndustrial management. 676 $a658.4/012 700 $aSherman$b Len$f1956-$01051914 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910466050803321 996 $aIf you're in a dogfight, become a cat$92482775 997 $aUNINA LEADER 01351nam 2200433 450 001 9910794134103321 005 20230308134704.0 010 $a84-9052-284-7 035 $a(CKB)4100000011290713 035 $a(OCoLC)1193335528 035 $a(FINmELB)ELB129439 035 $a(MiAaPQ)EBC7098586 035 $a(Au-PeEL)EBL7098586 035 $a(EXLCZ)994100000011290713 100 $a20230308d2020 uy 0 101 0 $aspa 135 $aurcn||||||||| 181 $ctxt$2rdacontent/spa 182 $cc$2rdamedia/spa 183 $acr$2rdacarrier/spa 200 10$aEnfermeri?a en prescripcio?n $euso y manejo de fa?rmacos y productos sanitarios /$fMari?a Paz Pous de la Flor 205 $aSecond edition. 210 1$aMadrid, Spain :$cEdiciones Di?az de Santos,$d[2020] 210 4$dİ2020 215 $a1 recurso en li?nea (344 pa?ginas) $cilustraciones 311 $a84-9052-256-1 606 $aDrugs$xPrescribing 606 $aNurses$xPrescription privileges 615 0$aDrugs$xPrescribing. 615 0$aNurses$xPrescription privileges. 676 $a615.1 700 $aPous de la Flor$b Ma. Paz$g(Mari?a Paz),$01577826 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910794134103321 996 $aEnfermeri?a en prescripcio?n$93856727 997 $aUNINA