LEADER 03687nam 2200589 450 001 9910465924903321 005 20200520144314.0 010 $a981-4695-29-7 024 7 $a10.1355/9789814695299 035 $a(CKB)3710000000835875 035 $a(UkCbUP)CR9789814695299 035 $a(OCoLC)957437694 035 $a(MdBmJHUP)muse55903 035 $a(MiAaPQ)EBC5703890 035 $a(DE-B1597)491900 035 $a(DE-B1597)9789814695299 035 $a(Au-PeEL)EBL5703890 035 $a(EXLCZ)993710000000835875 100 $a20190228d2016 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPower games $epolitical blogging in Malaysian national elections /$fHah Foong Lian 210 1$aSingapore :$cISEAS, Yusof Ishak Institute,$d2016. 215 $a1 online resource (ix, 205 pages) $cdigital, PDF file(s) 300 $aRevision of the author's thesis (Ph.D.)--University of Canterbury, 2012. 311 $a981-4695-28-9 320 $aIncludes bibliographical references (pages 187-195) and index. 327 $tFrontmatter -- $tContents -- $tAcknowledgements -- $tAbbreviations of Political Parties -- $tIntroduction -- $t1 The Cultural, Social and Political Fabric of Malaysia -- $t2 Trends in Social Media Use in Malaysian Cyberspace -- $t3 A Political Marketing Tool and a Network of Cyber Battles -- $t4 Psychological Warfare and Leadership Change -- $t5 Negotiating Political Reform and Change -- $tConclusion -- $tBibliography -- $tIndex -- $tAbout the Author 330 $aThe unprecedented results of the 2008 national elections took many Malaysians by surprise. The component parties of the ruling coalition suffered huge losses, while the opposition was victorious in several states. Many media scholars and political pundits, including politicians, pointed to the online platform as a democratic tool that had increased support for the opposition. In the 2013 election the ruling party turned its spotlight on new media to try to regain voter support. In order to obtain a better understanding of the much-touted democratizing effects of the online media, this book employs an alternative lens to examine the use of new media at the intersection of social and political realities. It explores the ways individual political bloggers, Facebookers and Twitterers used cyberspace to battle for voter support in the 2008 and 2013 national elections. It examines the cultural practices and the social and political affiliation and aims of individual actors, as well as the social ties that subsequently emerged from the use of the online media. This research employs a political economy approach to the media, Habermas's notion of the public sphere, and the social determinism perspective in order to understand the extent to which online media can enrich political life and bring about new ways of campaigning. 606 $aElections$zMalaysia 606 $aInternet in political campaigns$zMalaysia 606 $aSocial media$xPolitical aspects$zMalaysia 606 $aInternet$xPolitical aspects$zMalaysia 606 $aPolitical participation$zMalaysia 608 $aElectronic books. 615 0$aElections 615 0$aInternet in political campaigns 615 0$aSocial media$xPolitical aspects 615 0$aInternet$xPolitical aspects 615 0$aPolitical participation 676 $a324.9595054 700 $aHah$b Foong Lian$01026871 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465924903321 996 $aPower games$92442018 997 $aUNINA