LEADER 02964nam 2200553 450 001 9910465923003321 005 20200520144314.0 010 $a0-8135-8333-0 010 $a0-8135-8334-9 024 7 $a10.36019/9780813583341 035 $a(CKB)3710000001163558 035 $a(MiAaPQ)EBC4789890 035 $a(OCoLC)982958235 035 $a(MdBmJHUP)muse57936 035 $a(DE-B1597)526465 035 $a(DE-B1597)9780813583341 035 $a(Au-PeEL)EBL4789890 035 $a(CaPaEBR)ebr11375429 035 $a(CaONFJC)MIL1006462 035 $a(EXLCZ)993710000001163558 100 $a20170502h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDisney culture /$fJohn Wills 210 1$aNew Brunswick, New Jersey :$cRutgers University Press,$d2017. 210 4$dİ2017 215 $a1 online resource (168 pages) 225 1 $aQuick takes: Movies and Popular Culture 300 $aDescription based on print version record. 311 $a0-8135-8913-4 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tContents --$tIntroduction --$t1. Making Disney Magic --$t2. The World According To Disney --$t3. Disney Dollars --$t4. Disney Values --$tAcknowledgments --$tFurther Reading --$tWorks Cited --$tIndex --$tAbout The Author 330 $aOver the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920's. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way." 410 0$aQuick takes: movies and popular culture. 606 $aCorporate culture 608 $aElectronic books. 615 0$aCorporate culture. 676 $a384/.80979494 700 $aWills$b John$f1971-$0950151 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465923003321 996 $aDisney culture$92458070 997 $aUNINA