LEADER 04928nam 2200685Ia 450 001 9910465834003321 005 20200520144314.0 010 $a1-283-57596-5 010 $a9786613888419 010 $a0-8144-2013-3 035 $a(CKB)2560000000089622 035 $a(EBL)997332 035 $a(SSID)ssj0000710973 035 $a(PQKBManifestationID)11439651 035 $a(PQKBTitleCode)TC0000710973 035 $a(PQKBWorkID)10681188 035 $a(PQKB)11702935 035 $a(MiAaPQ)EBC997332 035 $a(CaSebORM)9780814420126 035 $a(PPN)170259382 035 $a(Au-PeEL)EBL997332 035 $a(CaPaEBR)ebr10591014 035 $a(CaONFJC)MIL388841 035 $a(OCoLC)811400653 035 $a(EXLCZ)992560000000089622 100 $a20120209d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe AMA handbook of business letters$b[electronic resource] /$fJeffrey L. Seglin and Edward Coleman 205 $a4th ed. 210 $aNew York $cAMACOM$dc2012 215 $a1 online resource (497 p.) 300 $aIncludes index. 311 $a0-8144-2012-5 327 $aCover; Contents; Preface to the Fourth Edition; PART I. The Basics; Approaching This Book; Approach of This Book; Chapter 1. Planning the Letter; Researching the Facts; Analyzing the Subject and Reader; Knowing Your Objectives and How to Accomplish Them; Chapter 2. Components of an Effective Letter; Language-Clarity Versus Ambiguity; Tone-Personality; Focus of Attention-The "You Attitude"; Length; Chapter 3. Structure: The Parts of a Letter; Dateline; Reference Line; Personal or Confidential Note; Inside Address; Attention Note; Salutation; Subject Line; Paragraphs; Continuation Sheets 327 $aComplimentary CloseSignature Block; Identification Line; Enclosure and Attachment Notations; Distribution Notation; Postscript; Chapter 4. Appearance of the Letter; Stationery; Formats; Full Block; Block; Semiblock; Simplified Letter; Official Style; Hanging Indented; Envelopes; Memorandums; Email; Chapter 5. Grammar; Grammar; Wrong Pronouns; Pronouns and Antecedents; Subject and Verb Agreement; Dangling Modifiers; Split Infinitives; Parallel Structure; Punctuation; Capitalization; Spelling; Jargon; Cliche?s; Wordiness; PART II. The Letters 327 $aChapter 6. Sales, Marketing, and Public Relations LettersLetters of Introduction; Sales Letters; Letter Accompanying Renewal Notice; Letter Announcing a Special Presentation; Letter Expressing Appreciation to Customers; Catalog Letters; Sales Inquiry Response; Appointment Requests; Letters of Interest; Letter to Difficult-to-See Prospect; Letter to Find Decision Maker; Letters Confirming Proposals; Follow-Up Sales Call Letters; Letter to Renew Contact; Letter Welcoming New Client; Letter Asking for Referral; Letter Promoting Special Sale; Letter to Wish Existing Customer Holiday Greetings 327 $aLetter to Acknowledge Anniversary of a Sales RelationshipPublic Relations Letters; Chapter 7. Customer Service Letters; Complaint Resolution Letters; Apology Letters; Letter Acknowledging Order; Letters Correcting Wrong Shipment; Product or Service Information Letters; Thank-You Letters to Customers; Letter to Lapsed Customer; Pricing Letters; Change-in-Location Letters; Project Status Letters; Product-Handling Letter; Letters Announcing Personnel Changes; Subscription Response Letters; Letters to Stockholders; Letter Dealing with Unreasonable Customer 327 $aChapter 8. Credit and Collection LettersLetter Requesting Commercial Credit; Credit Information Letters; Letters Announcing Credit Policy Change; Returned-Check Letters; Credit Reference Letters; Letter Denying Credit; Letters Granting Credit; Letter Raising Credit Limit; Letter Clearing Disputed Items; Stop-Payment Letter; Collection Letters; Credit-Suspension Letter; Letter Reinstating Credit; Letters Accepting Partial Payment; Letter Acknowledging Payment; Letter About Deposit Due; Letter to Lender to Renegotiate Payment Terms; Letter from Customer About Billing Error 327 $aChapter 9. Letters to Vendors and Suppliers 330 $aWhy write a business letter from scratch? Updated and expanded, this trusted resource contains ready-to-use correspondence for today's situations. 606 $aCommercial correspondence$vHandbooks, manuals, etc 606 $aLetter writing$vHandbooks, manuals, etc 608 $aElectronic books. 615 0$aCommercial correspondence 615 0$aLetter writing 676 $a651.7/5 700 $aSeglin$b Jeffrey L.$f1956-$0251604 701 $aColeman$b Edward$f1968-$0956832 712 02$aAmacom. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465834003321 996 $aThe AMA handbook of business letters$92167168 997 $aUNINA