LEADER 04410nam 2200673Ia 450 001 9910465753903321 005 20200520144314.0 010 $a1-283-42258-1 010 $a9786613422583 010 $a0-520-94339-2 024 7 $a10.1525/9780520943391 035 $a(CKB)2560000000079360 035 $a(EBL)834869 035 $a(OCoLC)772845086 035 $a(SSID)ssj0000637993 035 $a(PQKBManifestationID)11432597 035 $a(PQKBTitleCode)TC0000637993 035 $a(PQKBWorkID)10707480 035 $a(PQKB)10120466 035 $a(MiAaPQ)EBC834869 035 $a(DE-B1597)518743 035 $a(DE-B1597)9780520943391 035 $a(Au-PeEL)EBL834869 035 $a(CaPaEBR)ebr10524480 035 $a(CaONFJC)MIL342258 035 $a(EXLCZ)992560000000079360 100 $a20080822d2009 ub 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLonging and belonging$b[electronic resource] $eparents, children, and consumer culture /$fAllison J. Pugh 210 $aBerkeley $cUniversity of California Press$dc2009 215 $a1 online resource (321 p.) 300 $aDescription based upon print version of record. 311 $a0-520-25844-4 311 $a0-520-25843-6 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tPreface -- $tAcknowledgments -- $tChapter 1. Care and Belonging in the Market -- $tChapter 2. Differences in Common: Studying Inequality -- $tChapter 3. Making Do: Children and the Economy of Dignity -- $tChapter 4. Ambivalence and Allowances: Affluent Parents Respond -- $tChapter 5. The Alchemy of Desire into Need: Dilemmas of Low-Income Parenting -- $tChapter 6. Saying No: Resisting Children's Consumer Desires -- $tChapter 7. Consuming Contexts, Buying Hope: Shaping the Pathways of Children -- $tChapter 8. Conclusion: Beyond the Tyranny of Sameness -- $tNotes -- $tBibliography -- $tIndex 330 $aEven as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents struggle with how to handle children's consumer wants, which continue unabated despite the economic downturn. And, indeed, parents and other adults continue to spend billions of dollars on children every year. Why do children seem to desire so much, so often, so soon, and why do parents capitulate so readily? To determine what forces lie behind the onslaught of Nintendo Wiis and Bratz dolls, Allison J. Pugh spent three years observing and interviewing children and their families. In Longing and Belonging: Parents, Children, and Consumer Culture, Pugh teases out the complex factors that contribute to how we buy, from lunchroom conversations about Game Boys to the stark inequalities facing American children. Pugh finds that children's desires stem less from striving for status or falling victim to advertising than from their yearning to join the conversation at school or in the neighborhood. Most parents respond to children's need to belong by buying the particular goods and experiences that act as passports in children's social worlds, because they sympathize with their children's fear of being different from their peers. Even under financial constraints, families prioritize children "feeling normal". Pugh masterfully illuminates the surprising similarities in the fears and hopes of parents and children from vastly different social contexts, showing that while corporate marketing and materialism play a part in the commodification of childhood, at the heart of the matter is the desire to belong. 606 $aConsumer behavior$xSocial aspects$zCalifornia$vCase studies 606 $aConsumption (Economics)$xSocial aspects$zCalifornia$vCase studies 606 $aChild consumers$zCalifornia$vCase studies 606 $aParent and child$zCalifornia$vCase studies 608 $aElectronic books. 615 0$aConsumer behavior$xSocial aspects 615 0$aConsumption (Economics)$xSocial aspects 615 0$aChild consumers 615 0$aParent and child 676 $a306.309794 700 $aPugh$b Allison J$01055047 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465753903321 996 $aLonging and belonging$92488121 997 $aUNINA