LEADER 04029oam 2200673I 450 001 9910465744603321 005 20200520144314.0 010 $a1-280-66491-6 010 $a9786613641847 010 $a0-203-12391-3 010 $a1-136-34222-2 024 7 $a10.4324/9780203123911 035 $a(CKB)2560000000082477 035 $a(EBL)957949 035 $a(OCoLC)798531704 035 $a(SSID)ssj0000657774 035 $a(PQKBManifestationID)11399210 035 $a(PQKBTitleCode)TC0000657774 035 $a(PQKBWorkID)10680970 035 $a(PQKB)11370844 035 $a(MiAaPQ)EBC957949 035 $a(Au-PeEL)EBL957949 035 $a(CaPaEBR)ebr10566940 035 $a(CaONFJC)MIL364184 035 $a(OCoLC)794412681 035 $a(EXLCZ)992560000000082477 100 $a20180706d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aOnline consumer behavior $etheory and research in social media, advertising, and e-tail /$fedited by Angeline G. Close 210 1$aNew York :$cRoutledge,$d2012. 215 $a1 online resource (401 p.) 300 $aDescription based upon print version of record. 311 $a1-138-10755-7 311 $a1-84872-969-3 320 $aIncludes bibliographical references and index. 327 $aCover; online consumer behavior: theory and research insocial media, advertising, and e-tail; Copyright; Contents; Foreword; Preface; About the editor; About the Contributors; Section I Consumers' Online Identity; 1 Snapshots of the Self: Exploring the Role of online Mobile Photo Sharing in identity Development Among Adolescent Girls; 2 Source Characteristics in online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase outcomes?; 3 overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds; Section II Social Media, Blogs, and Privacy Issues 327 $a4 Managing new Media: Tools for Brand Management in Social Media5 Consumer Activism Through Social Media: Carrots Versus Sticks; 6 Authenticity in online Communications: Examining Antecedents and Consequences; 7 Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media; Section III Online Advertising and Online Search Behavior; 8 Viewer Reactions to online Political Spoof Videos and Advertisements; 9 Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships 327 $a10 Male Consumers' Motivations for online Information Search and Shopping BehaviorSection IV e-Tail Consumer Behavior and Online Channels; 11 Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs; 12 Consumer Trust and Loyalty in e-tail; 13 Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment; Author Index; Subject Index 330 $aSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. 606 $aConsumer behavior 606 $aInternet marketing 606 $aElectronic commerce$xPsychological aspects 608 $aElectronic books. 615 0$aConsumer behavior. 615 0$aInternet marketing. 615 0$aElectronic commerce$xPsychological aspects. 676 $a381/.142 701 $aClose$b Angeline$0960961 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465744603321 996 $aOnline consumer behavior$92178537 997 $aUNINA LEADER 03580nam 2200781Ia 450 001 9910778601503321 005 20200520144314.0 010 $a1-282-70131-2 010 $a9786612701313 010 $a1-59213-911-6 010 $a0-585-36674-8 024 7 $aheb40063 035 $a(CKB)111004365794630 035 $a(EBL)557355 035 $a(OCoLC)47008525 035 $a(SSID)ssj0000168877 035 $a(PQKBManifestationID)11183840 035 $a(PQKBTitleCode)TC0000168877 035 $a(PQKBWorkID)10211207 035 $a(PQKB)11159861 035 $a(MiAaPQ)EBC557355 035 $a(MdBmJHUP)muse15712 035 $a(Au-PeEL)EBL557355 035 $a(CaPaEBR)ebr10404143 035 $a(CaONFJC)MIL270131 035 $a(dli)heb40063.0001.001 035 $a(MiU)MIU400630001001 035 $a(EXLCZ)99111004365794630 100 $a20000228d2000 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt 182 $cc 183 $acr 200 10$aHard-boiled$b[electronic resource] $eworking class readers and pulp magazines /$fErin A. Smith 210 $aPhiladelphia $cTemple University Press$d2000 215 $a1 online resource (230 p.) 300 $aDescription based upon print version of record. 311 $a1-56639-768-5 311 $a1-56639-769-3 320 $aIncludes bibliographical references (p. 175-210) and index. 327 $aContents; Acknowledgments; Introduction; Part I: Reconstructing Readers; 1. The Hard-Boiled Writer and the literary Marketplace; 2. The Adman on the Shop Floor: Workers, Consumer Culture, and the Pulps; Part II : Reading Hard-Boiled Fiction; 3. Proletarian Plots; 4. Dressed to Kill; 5. Talking Tough; 6. The Office Wife; Afterword; Notes; Index 330 $aIn the 1920's a distinctively American detective fiction emerged from the pages of pulp magazines. The "hard-boiled" stories published in Black Mask, Dime Detective, Detective Fiction Weekly, and Clues featured a new kind of hero and soon challenged the popularity of the British mysteries that held readers in thrall on both sides of the Atlantic. In Hard-Boiled Erin A. Smith examines the culture that produced and supported this form of detective story through the 1940's. Relying on pulp magazine advertising, the memoirs of writers and publishers, Depression-era 606 $aDetective and mystery stories, American$xHistory and criticism 606 $aAmerican fiction$y20th century$xHistory and criticism 606 $aPopular literature$zUnited States$xHistory and criticism 606 $aLiterature and society$zUnited States$xHistory$y20th century 606 $aPeriodicals$xPublishing$zUnited States$xHistory$y20th century 606 $aWorking class$xBooks and reading$zUnited States$xHistory$y20th century 606 $aDetectives in literature 606 $aCrime in literature 615 0$aDetective and mystery stories, American$xHistory and criticism. 615 0$aAmerican fiction$xHistory and criticism. 615 0$aPopular literature$xHistory and criticism. 615 0$aLiterature and society$xHistory 615 0$aPeriodicals$xPublishing$xHistory 615 0$aWorking class$xBooks and reading$xHistory 615 0$aDetectives in literature. 615 0$aCrime in literature. 676 $a813/.087209052 700 $aSmith$b Erin A$g(Erin Ann),$f1970-$01477316 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910778601503321 996 $aHard-boiled$93692443 997 $aUNINA