LEADER 04085oam 2200721I 450 001 9910465634103321 005 20200520144314.0 010 $a0-203-11466-3 010 $a1-299-27882-5 010 $a1-136-29184-9 024 7 $a10.4324/9780203114667 035 $a(CKB)2560000000099194 035 $a(EBL)1143694 035 $a(OCoLC)830161471 035 $a(SSID)ssj0000834190 035 $a(PQKBManifestationID)11461919 035 $a(PQKBTitleCode)TC0000834190 035 $a(PQKBWorkID)10955131 035 $a(PQKB)11362868 035 $a(MiAaPQ)EBC1143694 035 $a(Au-PeEL)EBL1143694 035 $a(CaPaEBR)ebr10672787 035 $a(CaONFJC)MIL459132 035 $a(OCoLC)837891633 035 $a(EXLCZ)992560000000099194 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSport brands /$fPatrick Bouchet, Dieter Hillairet and Guillaume Bodet 210 1$aMilton Park, Abingdon, Oxon :$cRoutledge,$d2013. 215 $a1 online resource (209 p.) 225 0 $aRoutledge sports marketing 300 $aDescription based upon print version of record. 311 $a0-415-53285-X 311 $a0-415-53284-1 320 $aIncludes bibliographical references and index. 327 $aCover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS 327 $aThe social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies 327 $aSport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX 330 $aSport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.The book covers the whole heterogeneity of sport brands, going 606 $aSports$xMarketing 606 $aProfessional sports$xEconomic aspects 606 $aSports$xEconomic aspects 606 $aSports$xSocial aspects 608 $aElectronic books. 615 0$aSports$xMarketing. 615 0$aProfessional sports$xEconomic aspects. 615 0$aSports$xEconomic aspects. 615 0$aSports$xSocial aspects. 676 $a796.06 700 $aBouchet$b Patrick.$0945620 701 $aBodet$b Guillaume$0945621 701 $aHillairet$b Dieter$0945622 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465634103321 996 $aSport brands$92135403 997 $aUNINA