LEADER 03652nam 2200553 450 001 9910465586703321 005 20200520144314.0 010 $a1-118-90186-X 035 $a(CKB)3710000000218072 035 $a(EBL)1762075 035 $a(MiAaPQ)EBC1762075 035 $a(Au-PeEL)EBL1762075 035 $a(CaPaEBR)ebr10905955 035 $a(CaONFJC)MIL635736 035 $a(OCoLC)887503257 035 $a(EXLCZ)993710000000218072 100 $a20140819h20142014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aPresenting data $ehow to communicate your message effectively /$fEd Swires-Hennessy 210 1$aChichester, England :$cWiley,$d2014. 210 4$dİ2014 215 $a1 online resource (154 p.) 300 $aDescription based upon print version of record. 311 $a1-322-04485-6 311 $a1-118-48959-4 327 $aPresenting Data; Contents; List of Tables; List of Figures; Introduction; Preface; Audience; How to read; Acknowledgements; 1 Understanding number; 1.1 Thousands separator; 1.2 Decimal separator; 1.3 Level of detail in comparisons; 1.4 Justification of data; 1.5 Basic rounding; 1.6 Effective rounding; Notes; 2 Tables; 2.1 Position of totals in tables; 2.2 What is a table?; 2.3 Reference tables; 2.4 Summary tables; 2.5 How tables are read; 2.6 Layout of data in tables; 2.7 Capital letters for table titles and headings in tables; 2.8 Use of bold typeface 327 $a2.9 Use of gridlines and other lines in tables Notes; 3 Charts (bar charts, histograms, pie charts, graphs); 3.1 How the user interprets charts; 3.2 Written aims for charts; 3.3 Scale definition and display; 3.4 Difference between bar charts and histograms; 3.5 Pie chart principles; 3.6 Issues with pie charts; 3.7 Graph principles; 3.8 Issues with graphs; 3.9 Pictogram principles; 3.10 Comparative charts: Multiple pies, multiple bar charts, double scale graphs; 3.11 Graphics; 3.12 Three-dimensional charts; Notes; 4 Numbers in text; 4.1 Numbers written as text; 4.1.1 Correct numbers 327 $a4.1.2 Clear numbers 4.1.3 Concise numbers; 4.1.4 Consistent numbers; 4.2 Ordering of data; 4.3 Technical terms; 4.4 Plain language; 4.5 Emotive language; 4.6 Key messages; Notes; 5 Data presentation on the Internet; 5.1 The early years; 5.2 Statistics on CD-ROMs; 5.3 Data on the Internet; 5.4 Charts on the Internet; 5.5 Text on the Internet; Notes; EULA 330 $aPresenting Data provides an easy-to-understand guide to the basic principles of data presentation and their application without the need for prior statistical training. Following the theory of each technique, poor examples are presented and analyzed, lessons drawn and principles explained and summarized along with a concluding set of good examples. A vast range of tables, charts, maps, text and data visualization are presented to illustrate errors as well as possible solutions to difficult presentational issues; throughout the book the main focus is on getting the correct message from the 606 $aCommunication of technical information 606 $aStatistics$vCharts, diagrams, etc 606 $aCommunication in science 608 $aElectronic books. 615 0$aCommunication of technical information. 615 0$aStatistics 615 0$aCommunication in science. 676 $a001.4/226 700 $aSwires-Hennessy$b Ed$01037020 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465586703321 996 $aPresenting data$92457695 997 $aUNINA