LEADER 03446nam 2200565 450 001 9910465510103321 005 20200520144314.0 010 $a1-84464-119-8 035 $a(CKB)3710000000214383 035 $a(EBL)1935092 035 $a(SSID)ssj0001338251 035 $a(PQKBManifestationID)11796796 035 $a(PQKBTitleCode)TC0001338251 035 $a(PQKBWorkID)11337787 035 $a(PQKB)11523991 035 $a(MiAaPQ)EBC1935092 035 $a(Au-PeEL)EBL1935092 035 $a(CaPaEBR)ebr10901640 035 $a(OCoLC)890014443 035 $a(EXLCZ)993710000000214383 100 $a20140814h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aElectrical appliance retailing in China $ethe GOME story /$fedited by Ming Li 210 1$aReading, England :$cPaths International Ltd.,$d2014. 210 4$dİ2014 215 $a1 online resource (210 p.) 225 1 $aCases in Modern Chinese Business 300 $aDescription based upon print version of record. 311 $a1-84464-103-1 327 $aPreface: An Unexpected Event Stroke Gome; Chapter I Puzzles: Storm underlying the Peaceful Surface; Puzzle 1: The "Thriving" Gome Electrical Appliances; Puzzle 2: The Ups and Downs of "Gome Heroes"; Puzzle 3: Industry Flagship Arised out of Speedy Expansion andIntegration; Puzzle 4: Trade Monopoly at All Costs; Chapter II Chaos: Sudden Storm Swept Gome; Chaos 1: Managers "Got Troubles"; Chaos 2: Changes to Gome's Partners; Chaos 3: The Internal Panics; Chaos 4: Overall Analysis of Turbulences; Chapter III Changes: the Heroes who Saved Gome from Crisis 327 $aChange 1: Media and Public Opinions ChannelingChange 2: Enhanced Cooperation with Suppliers; Change 3: Skillful Use of Cash Flow for Smooth Transition of Financial Management; Change 4: Urgently Restructuring to Boost Morale of Whole Team; Change 5: Transfer Business Strategies through Cautious Thinking; Chapter IV Stable: After a Rugged andWinding Road,There Came a Smooth One; Stable 1: Transference of Power; Stable 2: Reassure people; Stable 3: A Beautiful Turning Around; Stable 4: Seizing Opportunity to Make a Big Change 327 $aChapter V Harmonious Situation: Long Existence of Goodwill and Friendship in GomeHarmonious 1: Leaders; Harmonious 2: About the Employees of Gome; Harmonious 3: Cooperative Partner; Harmonious 4: Relevant Enterprises; Postscript 330 $aThis book takes a close look into GOME, China's leading electrical appliance supplier famous for its stunning market shares and performance. The book is divided into five parts, organized according to an order of events, and it provides an in-depth analysis on the structure of GOME, its key managers, and the significant changes they implemented. In addition, the book captures the changes forced upon GOME after its president was imprisoned. (Series: Cases in Modern Chinese Business) 410 0$aPaths International cases in modern Chinese business. 606 $aElectric household appliances industry$zChina 608 $aElectronic books. 615 0$aElectric household appliances industry 676 $a338.4768380971 702 $aLi$b Ming 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465510103321 996 $aElectrical appliance retailing in China$91927836 997 $aUNINA