LEADER 03594nam 2200553 450 001 9910465458003321 005 20200520144314.0 010 $a0-12-404603-7 035 $a(PPN)240176901 035 $a(MiAaPQ)EBC1766342 035 $a(Au-PeEL)EBL1766342 035 $a(CaPaEBR)ebr10908117 035 $a(CaONFJC)MIL636625 035 $a(OCoLC)887508580 035 $a(EXLCZ)993710000000220725 100 $a20140827h20142014 uy 0 101 0 $aeng 135 $aurgn#---uuuuu 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aWhisky $etechnology, production and marketing /$fedited by Inge Russell, Graham Stewart 205 $aSecond edition. 210 1$aOxford, England ;$aAmsterdam, Netherlands :$cElsevier,$d2014. 210 4$dİ2014 215 $a1 online resource (xxv, 417 pages) $cillustrations 225 1 $aHandbook of alcoholic beverages 300 $aPrevious edition: 2003 311 $a1-322-05374-X 311 $a0-12-401735-5 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aChapter 1 - An introduction to whisk(e)y and the development of Scotch whisky; Chapter 2 - Irish whiskey; Chapter 3 - Japanese whisky; Chapter 4 - Indian whiskies; Chapter 5 - North American whiskies: a story of evolution, experience, and an ongoing entrepreneurial spirit; Chapter 6 - Scotch whisky: raw material selection and processing; Chapter 7 - Distilling yeast and fermentation; Chapter 8 - Contamination: bacteria and wild yeasts in a whisky fermentation; Chapter 9 - Batch distillation; Chapter 10 - Grain whisky distillation; Chapter 11 - Maturation; Chapter 12 - Blending; Chapter 13 - Sensory analysis; Chapter 14 - Whisky analysis; Chapter 15 - Co-products; Chapter 16 - Water: an essential raw material for whisk(e)y production; Chapter 17 - Designing for cleanliness in the distillery; Chapter 18 - Whisky global packaging developments; Chapter 19 - Marketing Scotch whisky in the 21st century and previously; Chapter 20 - Marketing Scotch whisky; Appendix; Index. 330 $aWhisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner; Includes a chapter on marketing and selling whisky; Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd. 410 0$aHandbook of alcoholic beverages series. 606 $aWhiskey 606 $aWhiskey industry 608 $aElectronic books. 615 0$aWhiskey. 615 0$aWhiskey industry. 676 $a663/.5 702 $aRussell$b Inge$f1947- 702 $aStewart$b Graham 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465458003321 996 $aWhisky$92109300 997 $aUNINA