LEADER 04720oam 2200769I 450 001 9910465288603321 005 20200520144314.0 010 $a1-315-70287-8 010 $a1-317-46616-0 010 $a0-7656-2719-1 024 7 $a10.4324/9781315702872 035 $a(CKB)2560000000071578 035 $a(EBL)669694 035 $a(OCoLC)719319904 035 $a(SSID)ssj0000591585 035 $a(PQKBManifestationID)12254061 035 $a(PQKBTitleCode)TC0000591585 035 $a(PQKBWorkID)10696433 035 $a(PQKB)10941533 035 $a(MiAaPQ)EBC669694 035 $a(MiAaPQ)EBC2125424 035 $a(Au-PeEL)EBL669694 035 $a(CaPaEBR)ebr11080253 035 $a(CaONFJC)MIL813901 035 $a(OCoLC)958109903 035 $a(Au-PeEL)EBL2125424 035 $a(OCoLC)918625352 035 $a(EXLCZ)992560000000071578 100 $a20180706e20152011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aLeveraging consumer psychology for effective health communications $ethe obesity challenge /$fedited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher 210 1$aLondon ;$aNew York :$cRoutledge,$d2015. 215 $a1 online resource (421 p.) 300 $a"First published 2011 by M.E. Sharpe"--t.p. verso. 300 $a"SCP, Society for Consumer Psychology"--t.p. 311 $a0-7656-2718-3 311 $a0-7656-2717-5 320 $aIncludes bibliographical references and index. 327 $aTitle Page; Contents; Foreword; Introduction; PART IOverviews; Chapter 1 Design of Efective Obesity Communications: Insights From Consumer Research; Chapter 2 Population-Based Prevention of Obesity; PART II Research on Consumer Biases; Chapter 3 An Ounce of Prevention, An Apple a Day: Effects of Consumers' Lay Theories on Health-Related Behaviors; Chapter 4 Calorie Estimation Biases in Consumer Choice; Chapter 5 Food Temptations Versus Self-Control: Friends or Enemies?; Chapter 6 Thinking About Health and Obesity: How Consumers' Mental Experiences Influence Health Judgments 327 $aChapter 7 How the Body Type of Others Impacts Our Food ConsumptionPART III Communication Strategy and Tactics; Chapter 8 The Relative Effectiveness of Gain-Framed and Loss-Framed Persuasive Appeals Concerning Obesity-Related Behaviors: Meta-Analytic Evidence and Implications; Chapter 9 Practicing What You Preach: Using Hypocrisy and Cognitive Dissonance to Reduce the Risk for Obesity; Chapter 10 The Use of Negative Emotions in Health Communication: Implications for Fighting Obesity; Chapter 11 Using Identity Signaling to Combat Obesity and Improve Public Health 327 $aChapter 12 Developing and Valida ting Motiva tional Message Interv entions for Improving Prescription Drug Adherence With Consumers Confronting Chronic DiseasesPART IV Combating Obesity in Children and Young Adults; Chapter 13 Preventing Childhood Obesity by Persuading Mothers to Breastfeed Matching Appeal Type to Personality; Chapter 14 Ecological Factors and Childhood Obesity: A Structural Look; Chapter 15 The Impact of Health Games on Consumers' Physical Activity and Healthy Eating Intentions; PART V Environmental and Policy Perspectives 327 $aChapter 16 Bringing a Bit of Social Marketing to the Problem of ObesityChapter 17 Marketing MyPyramid: Taking the Dietary Guidelines Home; Chapter 18 Simplified Nutrition Guidelines to Fight Obesity; Chapter 19 Shrinking Liberty to Combat Expanding Waistlines; Chapter 20 Controlling Obesity: Lessons Learned From Tobacco Control and Tobacco Marketing Research; About the Editors and Contributors; Name Index; Subject Index 330 $aThis timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity. 606 $aObesity$xPrevention 606 $aCommunication in medicine 606 $aHealth education 606 $aClinical health psychology 608 $aElectronic books. 615 0$aObesity$xPrevention. 615 0$aCommunication in medicine. 615 0$aHealth education. 615 0$aClinical health psychology. 676 $a362.196/398 701 $aBatra$b Rajeev$0953767 701 $aKeller$b Punam Anand$0960897 701 $aStrecher$b Victor J.$f1955-$0960898 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465288603321 996 $aLeveraging consumer psychology for effective health communications$92178352 997 $aUNINA