LEADER 02777nam 2200625 450 001 9910465095903321 005 20200520144314.0 010 $a0-313-34755-7 035 $a(CKB)2560000000101113 035 $a(MH)012514519-5 035 $a(SSID)ssj0000712682 035 $a(PQKBManifestationID)12249032 035 $a(PQKBTitleCode)TC0000712682 035 $a(PQKBWorkID)10645272 035 $a(PQKB)11200554 035 $a(MiAaPQ)EBC2068402 035 $a(Au-PeEL)EBL2068402 035 $a(CaPaEBR)ebr11057267 035 $a(CaONFJC)MIL787791 035 $a(OCoLC)911001845 035 $a(EXLCZ)992560000000101113 100 $a20150601h20092009 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPolitical campaigns and political advertising $ea media literacy guide /$fFrank W. Baker ; foreword by David Considine 210 1$aSanta Barbara, California ;$aDenver, Colorado ;$aOxford, [England] :$cGreenwood Press,$d2009. 210 4$dİ2009 215 $a1 online resource (xxvi, 196 p. )$cill. ; 300 $aIncludes index. 311 $a0-313-34756-5 320 $aIncludes bibliographical references and index. 327 $aForeword / by David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index. 606 $aPolitical campaigns$zUnited States 606 $aAdvertising, Political$zUnited States 606 $aMedia literacy$zUnited States 607 $aUnited States$xPolitics and government$y21st century 608 $aElectronic books. 615 0$aPolitical campaigns 615 0$aAdvertising, Political 615 0$aMedia literacy 676 $a324.70973 686 $aAP 17340$2rvk 700 $aBaker$b Frank W$c(Educational consultant),$0287125 702 $aConsidine$b David 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910465095903321 996 $aPolitical campaigns and political advertising$92109684 997 $aUNINA 999 $aThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress