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100   $a20100319d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMoney games$b[electronic resource] $eprofiting from the convergence of sports and entertainment /$fDavid M. Carter
210   $aStanford, Calif. $cStanford Business Books$d2011
215   $a1 online resource (306 p.)
300   $aDescription based upon print version of record.
311   $a0-8047-5955-3 
320   $aIncludes bibliographical references and index.
327   $aTelevision content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.
330   $aMoney Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.  
606   $aSports$xEconomic aspects
606   $aSports$xEconomic aspects$zUnited States
606   $aSports$xSocial aspects
606   $aSports$xSocial aspects$zUnited States
608   $aElectronic books.
615  0$aSports$xEconomic aspects.
615  0$aSports$xEconomic aspects
615  0$aSports$xSocial aspects.
615  0$aSports$xSocial aspects
676   $a306.4/83
700   $aCarter$b David M.$f1964-$01051479
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910465000603321
996   $aMoney games$92481999
997   $aUNINA