LEADER 02886nam 2200625 450 001 9910464835103321 005 20200520144314.0 010 $a0-7391-8518-7 035 $a(CKB)3710000000128654 035 $a(EBL)1711455 035 $a(SSID)ssj0001225468 035 $a(PQKBManifestationID)12504543 035 $a(PQKBTitleCode)TC0001225468 035 $a(PQKBWorkID)11269675 035 $a(PQKB)11745399 035 $a(MiAaPQ)EBC1711455 035 $a(Au-PeEL)EBL1711455 035 $a(CaPaEBR)ebr10882812 035 $a(CaONFJC)MIL618761 035 $a(OCoLC)881429785 035 $a(EXLCZ)993710000000128654 100 $a20140627h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aStudies of communication in the 2012 presidential campaign /$fedited by Robert E. Denton, Jr 210 1$aLanham, Maryland ;$aPlymouth, England :$cLexington Books,$d2014. 210 4$dİ2014 215 $a1 online resource (255 p.) 225 1 $aLexington Studies in Political Communication 300 $aIncludes index. 311 $a0-7391-8517-9 327 $aContents; Acknowledgments; Preface; 1 The Early Presidential Campaign of 2012 and the Grand Old Party "Wannabes"; 2 Mitt Romney and the 2012 Republican Nomination; 3 "Persona" in the 2012 Presidential Campaign; 4 The Rhetoric of a Campaigning First Lady; 5 First Ladies and Presidential Advising; 6 Political Propheteering; 7 Informed and Undecided; 8 The Honeymoon Is Over!; 9 Music as Rhetoric; 10 Candidates Use of Social Network Sites to Control Their Campaign Message; 11 This One Is Not Like the Others; Index; About the Contributors 330 $aThis diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney's nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama's second inaugural address. 410 0$aLexington studies in political communication. 606 $aPresidentsx Election$zUnited States$y2012 606 $aPolitical campaigns$zUnited States 606 $aCommunication in politics$zUnited States 606 $aMass media$xPolitical aspects$zUnited States 608 $aElectronic books. 615 0$aPresidentsx Election 615 0$aPolitical campaigns 615 0$aCommunication in politics 615 0$aMass media$xPolitical aspects 676 $a324.973/0932 702 $aDenton$b Robert E.$cJr., 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910464835103321 996 $aStudies of communication in the 2012 presidential campaign$92242977 997 $aUNINA