LEADER 01104nam0-2200361li-450 001 990000244020203316 005 20180312154748.0 010 $a0-13-049362-7 035 $a0024402 035 $aUSA010024402 035 $a(ALEPH)000024402USA01 035 $a0024402 100 $a20001109d1988----km-y0itay0103----ba 101 0 $aeng 102 $aGB 200 1 $aArtificial intelligence through Prolog$fNeil C. Rowe 210 $aLondon$cPrentice-Hall International$dcopyr. 1988 215 $aXIX, 451 p.$cill.$d24 cm 610 1 $aintelligenza artificiale 610 1 $alinguaggio prolog 676 $a005133$9Specifici linguaggi di programmazione 700 1$aRowe,$bNeil C.$0753105 801 $aSistema bibliotecario di Ateneo dell' Universitą di Salerno$gRICA 912 $a990000244020203316 951 $a005.133 ROW$b0012546 959 $aBK 969 $aSCI 979 $c19901121 979 $c20001110$lUSA01$h1715 979 $c20020403$lUSA01$h1632 979 $aPATRY$b90$c20040406$lUSA01$h1617 996 $aArtificial intelligence through Prolog$91514922 997 $aUNISA LEADER 03606nam 2200757 450 001 9910464830303321 005 20200520144314.0 010 $a1-60649-961-0 035 $a(CKB)3710000000120250 035 $a(OCoLC)880626603 035 $a(CaPaEBR)ebrary10873418 035 $a(CaBNVSL)swl00403410 035 $a(MiAaPQ)EBC1683379 035 $a(Au-PeEL)EBL1683379 035 $a(CaPaEBR)ebr10873418 035 $a(CaONFJC)MIL825461 035 $a(EXLCZ)993710000000120250 100 $a20140525d2014 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aDeveloping successful marketing strategies /$fGary W. Randazzo 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014. 215 $a1 online resource (xv, 148 pages) 225 1 $aMarketing strategy collection,$x2150-9662 300 $aPart of: 2014 digital library. 311 $a1-60649-960-2 320 $aIncludes bibliographical references (page [143]) and index. 327 $aPart I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. 330 3 $aUses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well. 410 0$aMarketing strategy collection.$x2150-9662 410 0$a2014 digital library. 606 $aMarketing$xManagement 608 $aElectronic books. 610 $aworkforce 610 $atactics 610 $astrategy 610 $asituation analysis 610 $apromotion 610 $aproduct 610 $aprice 610 $avision 610 $aplace 610 $aobjective 610 $aorganizational structure 610 $anew product development 610 $amission 610 $aexecution management 610 $acustomer categories 610 $across functional teams 610 $aconsumer adoption drivers 610 $acash requirements 610 $aadvertising frequency 615 0$aMarketing$xManagement. 676 $a658.8 700 $aRandazzo$b Gary W.$0937526 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910464830303321 996 $aDeveloping successful marketing strategies$92111714 997 $aUNINA LEADER 03553nam 2200601 450 001 9910460884603321 005 20200520144314.0 010 $a3-03734-569-1 035 $a(CKB)3710000000449498 035 $a(EBL)2127894 035 $a(SSID)ssj0001578153 035 $a(PQKBManifestationID)16254006 035 $a(PQKBTitleCode)TC0001578153 035 $a(PQKBWorkID)14860942 035 $a(PQKB)10780947 035 $a(MiAaPQ)EBC2127894 035 $a(Au-PeEL)EBL2127894 035 $a(CaPaEBR)ebr11079852 035 $a(OCoLC)918622870 035 $a(EXLCZ)993710000000449498 100 $a20150729h20152015 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aNeighborhood technologies $emedia and mathematics of dynamic networks /$fedited by Tobias Harks and Sebastian Vehlken 210 1$aZurich, Switzerland :$cDiaphanes,$d2015. 210 4$d©2015 215 $a1 online resource (233 p.) 300 $aDescription based upon print version of record. 311 $a3-03734-523-3 327 $aCover; Table of Contents; Acknowledgements; Neighborhood Technologies: An Introduction / Sebastian Vehlken, Tobias Harks; I. NEIGHBORHOOD EPISTEMOLOGIES; Neighborhoods in Mathematical Optimization and Algorithmic Game Theory / Martin Hoefer, Tobias Harks; Ghetto Blasts: Media Histories of Neighborhood Technologies between Segregation, Cooperation, and Craziness / Sebastian Vehlken; Neighborhoods in Traffic: How Computer Science Can Change the Laws of Physics / Sa?ndor P. Fekete; II. NEIGHBORHOD ARCHITECTURES; Neighborhood Design: Buckminster Fuller's Planning Tools and the City / Christina Vagt 327 $aDigitally-Driven Design and Architecture / Henriette BierIII. NEIGHBORHOOD SOCIETIES; Economics 2.0: The Natural Step towards a Self-Regulating, Participatory Market Society / Dirk Helbing; Neighborhoods and Social Security: An Agent-based Experiment on the Emergence of Common Goods / Manfred Fu?llsack; Towards a Media History of the Credit Card / Sebastian Giessmann; IV. NEIGHBORHOOD ACTIVITIES; Neighborhood Sounding: An Archaeology of Dynamic Media Networks 1960-1980 | 2010 / Shintaro Miyazaki 327 $aDigital Swarming and Affective Infrastructures: A New Materialist Approach to '4chan' / Carolin Wiedemann Choreographing the Swarm: Relational Bodies in Contemporary Performance / Gabriele Brandstetter; Authors 330 $aNeighborhood Technologies expands upon sociologist Thomas Schelling's well-known study of segregation in major American cities, using this classic work as the basis for a new way of researching social networks across many different disciplines. Up to now, research has focused on macro-level behaviors that, together, form rigid systems of neighborhood relations. But can neighborhoods conversely affect larger, global dynamics? What relationships can be found between micro- and macro- perspectives?To answer these and related questions, this volume introduces the concept of "neighborhood technology 606 $aSocial networks 606 $aNeighborhoods 606 $aSegregation 608 $aElectronic books. 615 0$aSocial networks. 615 0$aNeighborhoods. 615 0$aSegregation. 676 $a302.4 702 $aHarks$b Tobias 702 $aVehlken$b Sebastian 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460884603321 996 $aNeighborhood technologies$91956691 997 $aUNINA