LEADER 06118nam 2200673Ia 450 001 9910464780603321 005 20211014220337.0 010 $a1-283-40341-2 010 $a9786613403414 010 $a3-598-44019-7 024 7 $a10.1515/9783598440199 035 $a(CKB)3520000000000362 035 $a(EBL)370721 035 $a(OCoLC)476206203 035 $a(SSID)ssj0000198100 035 $a(PQKBManifestationID)11188866 035 $a(PQKBTitleCode)TC0000198100 035 $a(PQKBWorkID)10161772 035 $a(PQKB)11305626 035 $a(MiAaPQ)EBC370721 035 $a(DE-B1597)29703 035 $a(OCoLC)646769630 035 $a(OCoLC)850521119 035 $a(DE-B1597)9783598440199 035 $a(Au-PeEL)EBL370721 035 $a(CaPaEBR)ebr10256411 035 $a(CaONFJC)MIL340341 035 $a(EXLCZ)993520000000000362 100 $a20060317d2006 uy 0 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMarketing library and information services$b[electronic resource] $einternational perspectives /$fedited on behalf of IFLA by Dinesh K. Gupta ... [et al.] 210 $aMu?nchen $cK. G. Saur$d2006 215 $a1 online resource (435 p.) 300 $aDescription based upon print version of record. 311 0 $a3-598-11753-1 327 $tFront matter --$tTABLE OF CONTENTS --$tINTRODUCTION --$tACKNOWLEDGEMENTS --$tSection - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE --$tCONTRIBUTORS --$tBROADENING THE CONCEPT OF LIS MARKETING --$tA FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES --$tSection - II. MARKETING IN LIBRARIES AROUND THE WORLD --$tMARKETING PUBLIC LIBRARIES IN DENMARK --$tMARKETING LIS IN NORWAY - AN OVERVIEW --$tLIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART --$tUNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES --$tFROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES --$tMARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? --$tMARKETING LIBRARY SERVICES IN AFRICA --$tMARKETING LIBRARY AND INFORMATION SERVICES IN KENYA --$tMARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE --$tMARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES --$tMETAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA --$tFINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY --$tBRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA --$tMARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR --$tSection - III. ROLE OF LIBRARY ASSOCIATIONS --$tBRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES --$tMARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT --$tTHE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES --$tWE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING --$tTHE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' --$tNATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN --$tSection - IV. EDUCATION, TRAINING AND RESEARCH --$tMARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS --$tEDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK --$tEDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS --$tEDUCATION FOR LIS MARKETING IN INDIA --$tEDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA --$tCONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE --$tRESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT --$tAPPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT --$tSection - V. EXCELLENCE IN MARKETING --$tEXCELLENCE IN MARKETING --$tI CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN --$tMARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH --$tTHE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY --$tLITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES --$tSection - VI. DATABASES AND OTHER MARKETING LITERATURE --$tDATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR --$tTHE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT --$tDATABASE ON LIS MARKETING LITERATURE IN INDIA --$tTHE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE --$tMARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW 330 $aThe marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. 606 $aLibraries$xMarketing 606 $aInformation services$xMarketing 606 $aLibraries$xPublic relations 606 $aInformation services$xPublic relations 608 $aElectronic books. 615 0$aLibraries$xMarketing. 615 0$aInformation services$xMarketing. 615 0$aLibraries$xPublic relations. 615 0$aInformation services$xPublic relations. 676 $a021.7 701 $aGupta$b Dinesh K$01044935 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910464780603321 996 $aMarketing library and information services$92480634 997 $aUNINA