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100   $a20110422d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aMarketing libraries in a Web 2.0 world$b[electronic resource] /$fedited by Dinesh Gupta and Re?jean Savard
210   $aBerlin ;$aNew York $cDe Gruyter Saur$dc2011
215   $a1 online resource (176 p.)
225 1 $aIFLA publications,$x0344-6891 ;$v145
300   $aPapers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
311   $a3-11-026331-9 
320   $aIncludes bibliographical references.
327   $aThe library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Z?umer -- Le marketing des bibliothe?ques supplante? par le web 2.0 : mythe ou re?alite?? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothe?que? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothe?que de l'E?cole Supe?rieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.
330   $aMarketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through 
410  0$aIFLA publications ;$v145.
606   $aLibraries$xMarketing$vCongresses
606   $aOnline social networks$xLibrary applications$vCongresses
606   $aWeb 2.0$vCongresses
608   $aElectronic books.
615  0$aLibraries$xMarketing
615  0$aOnline social networks$xLibrary applications
615  0$aWeb 2.0
676   $a025.04/2
686   $aAN 73000$2rvk
701   $aGupta$b Dinesh K$01044935
701   $aSavard$b Re?jean$f1950-$01017314
712 02$aInternational Federation of Library Associations and Institutions.$bManagement and Marketing Section.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910464745403321
996   $aMarketing libraries in a Web 2.0 world$92477285
997   $aUNINA