LEADER 05303nam 2200613 450 001 9910464738703321 005 20200520144314.0 010 $a1-118-74087-4 035 $a(CKB)3710000000205228 035 $a(EBL)1752700 035 $a(MiAaPQ)EBC1752700 035 $a(Au-PeEL)EBL1752700 035 $a(CaPaEBR)ebr10899816 035 $a(CaONFJC)MIL632015 035 $a(OCoLC)885122508 035 $a(EXLCZ)993710000000205228 100 $a20140908h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aInternational strategy $econtext, concepts and implications /$fDavid Collis 210 1$aChichester, England :$cWiley,$d2014. 210 4$dİ2014 215 $a1 online resource (393 p.) 300 $aDescription based upon print version of record. 311 $a1-4051-3968-4 320 $aIncludes bibliographical references and index. 327 $aInternational Strategy: Context, Concepts and Implications; Contents; Acknowledgments; Preface; Perspective; Audience; Reading the Text; Introduction: Motivation and Definition - What is International Strategy?; Challenge; Motivation; Critical Choices; Definition of International Strategy; References and Further Reading; PART ONE The Context Facing Multinational Firms; 1 The Ubiquity and Importance of International Competition; Motivation; Extent of Global Economic Interdependence; Twenty-First-Century Differences; Is the World Really That Integrated?; Future of Globalization 327 $aDrivers of GlobalizationThe "Globalization" Debate; Definition; Benefits; Drawbacks; Responses to Globalization; Public Policy Implications; Implications for Managers; Conclusion; Notes; References and Further Reading; 2 Why Do Firms Go International?; Motivation; Principles; Intrinsic Competitive Advantage; Activities and Flows; Multimarket Transfer of Resources and Stocks; What is a Firms International Advantage?; Leverage an Existing Advantage; Create a New Advantage; Offensive and Defensive Motivations; Why Inside the Firm? Internalization Advantage; Pragmatic Explanation; Better-off Test 327 $aOwnership TestNotes; References and Further Reading; PART TWO Conceptual Framework: What is Different about International Strategy?; 3 What is Distinctively International about International Strategy?; Principles; The Rule of Four; Motivation; Differences in International Competition; Product Market Heterogeneity; Factor Market Heterogeneity; Volatility; Scale; Why do Borders Matter?; Critical Decisions; What Product?; Where to Locate?; Which Country?; How to Organize?; Conclusion; Notes; References and Further Reading; 4 What is Uniquely Strategic about International Strategy?; Motivation 327 $aThe Rule of FourStrategic Tradeoffs; What Product?; Where to Locate?; Which Country?; How to Organize?; Conclusion; Sources of International Advantage; Augment; Arbitrage; Aggregate; Agglomerate; Conclusion: The Rule of Four Revisited; Summary: Need for an International Strategy; Notes; References and Further Reading; 5 Generic International Strategies; Motivation; Principles; Need for an International Strategy; Generic International Strategies; Local; Export; Import; Multidomestic; Global; Regional; Transnational; Implications of Generic Strategies; International Strategy Statement; Notes 327 $aReferences and Further Reading6 Choice of Generic International Strategy; Principles; Business System Similarity; Extent of Interdependencies Among Countries; Current Differences in CSAs; Extent of Volatility; Implications of Choice of International Strategy; Notes; References and Further Reading; PART THREE Managerial Implications; 7 What Product?; Motivation; Strategic Tradeoffs; Principles; Economic Significance of International Differences; Process; Step 1: Characterize Market Differences; Step 2: Can We Identify or Create Demand for a Global Product? 327 $aStep 3: Can We Efficiently Accommodate Market Differences? 330 $aTHE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased 606 $aInternational business enterprises$xManagement 606 $aStrategic planning 606 $aStrategic alliances (Business) 606 $aCompetition 608 $aElectronic books. 615 0$aInternational business enterprises$xManagement. 615 0$aStrategic planning. 615 0$aStrategic alliances (Business) 615 0$aCompetition. 676 $a658.4/012 700 $aCollis$b David J.$0117982 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910464738703321 996 $aInternational strategy$92136868 997 $aUNINA