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035   $a(EBL)894062
035   $a(OCoLC)812251492
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035   $a(DE-B1597)9783110274585
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100   $a20120118d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aMetaphor and mills$b[electronic resource] $efigurative language in business and economics /$fedited by Honesto Herrera-Soler, Michael White
210   $aBerlin ;$aBoston $cDe Gruyter Mouton$dc2012
215   $a1 online resource (338 p.)
225 0 $aApplications of Cognitive Linguistics [ACL] ;$v19
225  0$aApplications of cognitive linguistics,$x1861-4078 ;$v19
300   $aDescription based upon print version of record.
311   $a3-11-027296-2 
320   $aIncludes bibliographical references and indexes.
327   $asection I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice.
330   $aWhile the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others. 
410  0$aApplications of  Cognitive Linguistics [ACL]
606   $aMetaphor
606   $aFigures of speech
606   $aEconomics$xLanguage
606   $aBusiness$xLanguage
606   $aInterdisciplinary approach to knowledge
608   $aElectronic books.
615  0$aMetaphor.
615  0$aFigures of speech.
615  0$aEconomics$xLanguage.
615  0$aBusiness$xLanguage.
615  0$aInterdisciplinary approach to knowledge.
676   $a808.032
701   $aHerrera Soler$b Honesto$f1945-$01049535
701   $aWhite$b Michael$f1946-$028398
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910464689403321
996   $aMetaphor and mills$92478613
997   $aUNINA