LEADER 05518nam 2200721 a 450 001 9910464538203321 005 20200520144314.0 010 $a1-283-43373-7 010 $a9786613433732 010 $a981-4340-94-4 035 $a(CKB)3400000000016306 035 $a(EBL)840627 035 $a(OCoLC)858228016 035 $a(SSID)ssj0000573589 035 $a(PQKBManifestationID)12207166 035 $a(PQKBTitleCode)TC0000573589 035 $a(PQKBWorkID)10544435 035 $a(PQKB)11063940 035 $a(MiAaPQ)EBC840627 035 $a(WSP)00008100 035 $a(Au-PeEL)EBL840627 035 $a(CaPaEBR)ebr10524593 035 $a(CaONFJC)MIL343373 035 $a(EXLCZ)993400000000016306 100 $a20110425d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe transformation of political communication in China$b[electronic resource] $efrom propaganda to hegemony /$fXiaoling Zhang 210 $aHackensack, N.J. $cWorld Scientific$dc2011 215 $a1 online resource (248 p.) 225 1 $aSeries on contemporary China,$x1793-0847 ;$vv. 29 300 $aDescription based upon print version of record. 311 $a981-4340-93-6 320 $aIncludes bibliographical references and index. 327 $aContents; Acknowledgements; List of Tables and Figures; Notes on Abbreviations; Chapter I Introduction; ORGANISATION OF THE BOOK; SEARCHING FOR A NEW ANALYTICAL FRAMEWORK; THEORETICAL FRAMEWORK FOR THIS STUDY; Gramsci's Concept of Hegemony; Applying Gramsci's Concept to the Chinese Context; The Role of the Media in the Construction of Hegemony; METHODOLOGIES; SUMMARY; Chapter II The Chinese Media in Historical Context; LEGACIES FROM MAO'S ERA; THE MEDIA IN POST-MAO CHINA -CONTINUITIES AND CHANGES; Stage One: Marketisation; Stage Two: Conglomeration; Stage Three: Capitalisation; CONCLUSION 327 $aChapter III Unleashed Forces at WorkMARKETISATION; GLOBALISATION; ADVANCES IN NEW MEDIA TECHNOLOGIES; CONCLUSION; Chapter IV Managing the Forces to Stay in Power with Legitimacy; STRUCTURE STRENGTHENING TO ENHANCE REGULATION CAPACITIES; HEIGHTENED ATTENTION FROM TOP LEADERS TO THE MOST POPULAR AND INNOVATIVE FORMS; TAKING ADVANTAGE OF NEW MEDIA TECHNOLOGIES; Channel for Accessing Public Opinion; IMPROVING GOVERNANCE; Construction of a Favourable Image; BOLSTERING THE CAPACITY TO WORK WITH THE MEDIA; THE OPERATION OF "MULTIPLE LAYERS OF CENSORSHIP"; Differentiated Control; Self-Censorship 327 $aAmbiguous Policies - Creating an Atmosphere of Self-CensorshipRigorous Control Mechanism; Personnel Control and Certification of Journalists; REGULAR CAMPAIGNS AND BIG SCALE OPERATIONS; CONCLUSION; Chapter V Negotiation between the Party-state and Media Organisations; DIFFERENT ACTORS AFFECTING MEDIA POLICY-MAKING; HEGEMONISATION THROUGH BARGAINING AND RECIPROCITY; Media Organisations' Growing Negotiation Powers; SNAPSHOT: NEGOTIATION WITH THE STATE FOR MORE AUTONOMY; Media Construction of the Party-state as a Competent Leader; Media Credibility in Image Construction 327 $aGuidance of Public Opinion, Domestic and InternationalSource of Information for Policy Makers as well as for the Public; Openness, Trust and Stability; Towards a More Relaxed Media Policy; AREAS OF NEGOTIATION; TRUST AND THE LEVEL OF BARGAINING POWER; Organ Media vs. Commercial Media; National vs. Local; State-Owned vs. Private Outlets; Transnational vs. Domestic and Private; CONCLUSION; Chapter VI "Occupying the Commanding Heights"; THE SPRING FESTIVAL GALA PARTY SINCE 1983; Cross Talks and Mini-Dramas; Songs and Dances; Everlasting Themes vs. Changing Events with the Times 327 $aNew Values and ConceptsRevamped Confucianism; CURRENT AFFAIRS PROGRAMME AS A BETTER VEHICLE SINCE 1994; The Emergence of "Focus" and Its Coverage of SARS; Selection of Topics; Timing; Level and Degree of Criticism; TECHNOLOGICAL INNOVATIONS FOR THE PROMOTION OF SOFT POWER IN THE 21ST CENTURY; Building Up Technological Capacities; CCTV News: Winning the Hearts and Minds of Foreign Publics; CONCLUSION; Chapter VII Conclusion: Chinese Media Reform between Control, Resistance and Negotiation; The Media, a Causal Factor and an Outcome of Political Changes 327 $aBalance between Control, Autonomy and Credibility 330 $a"This book examines different dynamics such as marketisation, globalisation and new media technologies that have driven the transformation of China's media industry--one of the primary battlegrounds where ideological, social and economic struggles are fought--against the backdrop of the growing tensions between economic growth, globalisation, and political control in China."--$cPublisher's description. 410 0$aSeries on contemporary China ;$vv. 29. 606 $aMass media policy$zChina 606 $aCommunication policy$zChina 606 $aCommunication$xPolitical aspects$zChina 606 $aCommunication in politics$zChina 608 $aElectronic books. 615 0$aMass media policy 615 0$aCommunication policy 615 0$aCommunication$xPolitical aspects 615 0$aCommunication in politics 676 $a302.230951 700 $aZhang$b Xiaoling$cDr.$0900856 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910464538203321 996 $aThe transformation of political communication in China$92050266 997 $aUNINA