LEADER 03592nam 2200769 a 450 001 9910464285803321 005 20130307090754.0 010 $a1-60649-422-8 024 7 $a10.4128/9781606494226 035 $a(CKB)3580000000000310 035 $a(EBL)1048408 035 $a(SSID)ssj0000970163 035 $a(PQKBManifestationID)11575217 035 $a(PQKBTitleCode)TC0000970163 035 $a(PQKBWorkID)11001106 035 $a(PQKB)11500736 035 $a(OCoLC)829304789 035 $a(CaBNVSL)swl00402166 035 $a(MiAaPQ)EBC1048408 035 $a(Au-PeEL)EBL1048408 035 $a(CaPaEBR)ebr10661531 035 $a(OCoLC)854969215 035 $a(EXLCZ)993580000000000310 100 $a20130220d2013 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 12$aA primer on microeconomics$b[electronic resource] /$fThomas Beveridge 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2013 215 $a1 online resource (242 p.) 225 1 $aEconomics collection,$x2163-7628 300 $aPart of: 2013 digital library. 300 $aIncludes index. 311 $a1-60649-421-X 327 $aPreface -- Acknowledgments -- 1. Scarcity and choice -- 2. Demand and supply -- 3. More on markets -- 4. Elasticity -- 5. Production, costs, and revenue -- 6. Perfect competition in the long run -- 7. Monopoly -- 8. Between perfect competition and monopoly -- 9. Market failures and solutions -- Index. 330 3 $aEconomics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices; regardless of whether these choices occur in our everyday life or in our work environment. The present text represents a common sense approach to basic microeconomics. It is directed toward all students, but particularly those within business school settings including students beginning an advanced business degree course of study. It will deliver clear statements of essential economic principles, supported by easy to understand examples, and uncluttered by extraneous material; the goal being to provide a concise readable primer that covers the substance of microeconomic theory. The text will look at the efficient operation of competitive markets and what may cause those markets to fail; the benefits from trade; profit maximization; the consequences of choice; and the implications of imperfect competition. 410 0$a2013 digital library. 410 0$aEconomics collection.$x2163-7628 606 $aMicroeconomics 608 $aElectronic books. 610 $acomparative advantage 610 $aopportunity cost 610 $ademand and supply 610 $aequilibrium 610 $aelasticity 610 $amarginal benefit 610 $aconsumer surplus 610 $aproducer surplus 610 $aeconomic efficiency 610 $aprofit maximization 610 $aperfect competition 610 $amarket failures 610 $amonopoly 610 $aimperfect competition 615 0$aMicroeconomics. 676 $a338.5 700 $aBeveridge$b Thomas M$0766575 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910464285803321 996 $aA primer on microeconomics$92010281 997 $aUNINA