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135   $aur|n|---|||||
181   $ctxt
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183   $acr
200 10$aBest practices for graphic designers $epackaging : an essential guide for implementing effective package design solutions /$fGrip X Chicago
205   $a1st edition
210  1$aBeverly, Massachusetts :$cRockport Publishers,$d2013.
215   $a1 online resource (194 p.)
300   $aDescription based upon print version of record.
311   $a1-59253-813-4 
327   $a""Cover""; ""Title Page""; ""Contents""; ""Chapter 1: SHELVING, DESIGNED TO SELL""; ""Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE""; ""Chapter 3: WORKING WITH A BUDGET""; ""Chapter 4: NAMING SYSTEMS & VARIETIES""; ""Chapter 5: PRIMARY VS. SECONDARY PACKAGING""; ""Chapter 6: IN-HOUSE AGENCIES""; ""Chapter 7: MATERIALS & SUBSTRATES""; ""Chapter 8: BRAND REFRESH""; ""Chapter 9: COLOR""; ""Chapter 10: PHOTOGRAPHY & STYLING""; ""Chapter 11: DESIGNING FOR FOOD""; ""Chapter 12: HUMOR""; ""Chapter 13: PACKAGING FOR KIDS""; ""Chapter 14: SPIRITS, WINE & BEER""; ""Chapter 15: MAKE IT GIFTABLE""
327   $a""Chapter 16: ENDCAP""""DESIGNER CREDITS""; ""ABOUT THE AUTHOR""
330   $aBest Practices for Graphic Designers, Packaging , takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction.
606   $aPackaging$xDesign
608   $aElectronic books.
615  0$aPackaging$xDesign.
676   $a741.6
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906   $aBOOK
912   $a9910463924503321
996   $aBest practices for graphic designers$91971866
997   $aUNINA