LEADER 02980nam 2200565 450 001 9910463780703321 005 20200520144314.0 010 $a3-95489-663-X 035 $a(CKB)2670000000534345 035 $a(EBL)1640337 035 $a(SSID)ssj0001215626 035 $a(PQKBManifestationID)11722671 035 $a(PQKBTitleCode)TC0001215626 035 $a(PQKBWorkID)11179187 035 $a(PQKB)11093830 035 $a(MiAaPQ)EBC1640337 035 $a(Au-PeEL)EBL1640337 035 $a(CaPaEBR)ebr10856549 035 $a(OCoLC)871779895 035 $a(EXLCZ)992670000000534345 100 $a20140414h20142014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCommunication in the U.K. budget airline industry $ehow pr affects corporate success /$fMatthias Schimmel 210 1$aHamburg, Germany :$cAnchor Academic Publishing,$d2014. 210 4$d©2014 215 $a1 online resource (90 p.) 300 $aDescription based upon print version of record. 311 $a3-95489-163-8 320 $aIncludes bibliographical references. 327 $aCommunication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices 327 $a1. Survey Screenshots 2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References 330 $aThe main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research. Auszug aus dem Text Text Sample: Chapter 3.2, Research Method:< 606 $aAeronautics, Commercial$xLaw and legislation 606 $aAirlines$xDeregulation$zGermany 608 $aElectronic books. 615 0$aAeronautics, Commercial$xLaw and legislation. 615 0$aAirlines$xDeregulation 676 $a341.7567 700 $aSchimmel$b Matthias$0889107 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463780703321 996 $aCommunication in the U.K. budget airline industry$91986563 997 $aUNINA LEADER 01396nam0 22003253i 450 001 VAN00129974 005 20251209020807.537 010 $a978-11-18-89772-0 100 $a20200709d2016 |0itac50 ba 101 $aeng 102 $aGB 105 $a|||| ||||| 181 $ai$b e 182 $an 183 $anc 200 1 $aForensic chemistry$efundamentals and applications$fedited by Jay A. Siegel 210 $aChichester, West Sussex$cWiley Blackwell$d2016 215 $aXVII, 523 p.$cill.$d23 cm. 410 1$1001VAN00129973$12001 $aForensic Science in Focus$1210 $aNew York$cWiley-Blackwell$d2014- 620 $aGB$dChichester$3VANL000049 676 $a614.12$cChimica forense$v22 702 1$aSiegel$bJay A.$3VANV103187 712 $aWiley $3VANV108092$4650 790 1$aSiegel, J. A.$zSiegel, Jay A.$3VANV103306 801 $aIT$bSOL$c20251212$gRICA 912 $aVAN00129974 950 $aBIBLIOTECA DEL DIPARTIMENTO DI SCIENZE E TECNOLOGIE AMBIENTALI BIOLOGICHE E FARMACEUTICHE$d17CONS ca35 $e17BIB2211 20200709 $sBuono 950 $aBIBLIOTECA DEL DIPARTIMENTO DI SCIENZE E TECNOLOGIE AMBIENTALI BIOLOGICHE E FARMACEUTICHE$d17PREST ca85 $e17BIB2212 20200709 $sBuono 996 $aForensic chemistry$91753040 997 $aUNICAMPANIA