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035   $a(OCoLC)874563155
035   $a(OCoLC)962410689
035   $a(OCoLC-P)962410689
035   $a(FlBoTFG)9781315422251
035   $a(EXLCZ)992670000000545569
100   $a20160714d2016      uy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aPractical ethnography $ea guide to doing ethnography in the private sector /$fSam Ladner
210  1$aLondon :$cRoutledge,$d2016.
215   $a1 online resource (212 p.)
300   $aDescription based upon print version of record.
311   $a1-61132-390-8 
311   $a1-61132-389-4 
320   $aIncludes bibliographical references and index.
327   $aContents; Chapter 1: Introduction; Chapter 2: Using Theory in Ethnography; Chapter 3: Managing a Private-Sector Ethnography Project; Chapter 4: Ethnographic Tools; Chapter 5: Managing Clients; Chapter 6: Ethical Ethnography; Chapter 7: Sampling; Chapter 8: Fieldwork; Chapter 9: Analysis; Chapter 10: Reporting; Chapter 11: Beyond Ethnography; Notes; References; Index; About the Author
330   $aEthnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project an
606   $aBusiness anthropology$xResearch$xMethodology
606   $aEthnology$xResearch$xMethodology
608   $aElectronic books.
615  0$aBusiness anthropology$xResearch$xMethodology.
615  0$aEthnology$xResearch$xMethodology.
676   $a305.80072/1
700   $aLadner$b Sam$0935968
801  0$bOCoLC-P
801  1$bOCoLC-P
906   $aBOOK
912   $a9910463736003321
996   $aPractical ethnography$92108437
997   $aUNINA