LEADER 05557nam 2200757 a 450 001 9910463713503321 005 20200520144314.0 010 $a1-283-89626-5 010 $a0-8122-0605-3 024 7 $a10.9783/9780812206050 035 $a(CKB)3240000000068531 035 $a(EBL)3441930 035 $a(SSID)ssj0000631271 035 $a(PQKBManifestationID)11451823 035 $a(PQKBTitleCode)TC0000631271 035 $a(PQKBWorkID)10591649 035 $a(PQKB)11329634 035 $a(MiAaPQ)EBC3441930 035 $a(OCoLC)794702277 035 $a(MdBmJHUP)muse17924 035 $a(DE-B1597)449307 035 $a(OCoLC)1004875671 035 $a(OCoLC)1013956158 035 $a(DE-B1597)9780812206050 035 $a(Au-PeEL)EBL3441930 035 $a(CaPaEBR)ebr10642682 035 $a(CaONFJC)MIL420876 035 $a(OCoLC)932312600 035 $a(EXLCZ)993240000000068531 100 $a20080128d2008 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt 182 $cc 183 $acr 200 00$aProducing fashion$b[electronic resource] $ecommerce, culture, and consumers /$fedited by Regina Lee Blaszczyk 210 $aPhiladelphia $cUniversity of Pennsylvania Press$dc2008 215 $a1 online resource (376 p.) 225 0 $aHagley Perspectives on Business and Culture 225 0$aHagley perspectives on business and culture 300 $aDescription based upon print version of record. 311 $a0-8122-2066-8 320 $aIncludes bibliographical references (p. [293]-348) and index. 327 $aChapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt. 330 $aHow has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo? When did the Marlboro Man become a symbol of American masculinity? Why do Americans love to dress down in high-tech Lycra fabrics, while they wax nostalgic for quaint, old-fashioned Victorian cottages? Fashion icons and failures have long captivated the general public, but few scholars have examined the historical role of business and commerce in creating the international market for style goods. Producing Fashion is a groundbreaking collection of original essays that shows how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing. The collection reveals how public and private institutions-from government censors in imperial Russia to large corporations in the United States-worked to shape fashion, style, and taste with varying degrees of success. Fourteen contributors draw on original research and fresh insight into the producers of fashion-advertising agents, architects, corporate executives, department stores, designers, editors, government officials, hairdressers, haute couturiers, and Web retailers-in their bid for influence, acclaim, and shoppers' dollars. Producing Fashion looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries. 410 0$aHagley Perspectives on Business and Culture 606 $aFashion design$y20th century$xHistory 606 $aFashion merchandising$y20th century$xHistory 606 $aConsumers' preferences$y20th century$xHistory 606 $aMarketing$xManagement$y20th century$xHistory 606 $aProduct management$y20th century$xHistory 608 $aElectronic books. 615 0$aFashion design$xHistory. 615 0$aFashion merchandising$xHistory. 615 0$aConsumers' preferences$xHistory. 615 0$aMarketing$xManagement$xHistory. 615 0$aProduct management$xHistory. 676 $a746.9/2 701 $aBlaszczyk$b Regina Lee$0947374 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463713503321 996 $aProducing fashion$92477804 997 $aUNINA LEADER 02816 am 2200493 n 450 001 9910313023803321 005 20180216 010 $a2-35596-009-7 024 7 $a10.4000/books.irasec.957 035 $a(CKB)4960000000012710 035 $a(FrMaCLE)OB-irasec-957 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/52243 035 $a(PPN)229999956 035 $a(EXLCZ)994960000000012710 100 $a20180703j|||||||| ||| 0 101 0 $afre 135 $auu||||||m|||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 12$aL?Émergence de revendications libertariennes en Asie du Sud-Est $e(Indonésie, Malaisie, Singapour et Philippines) /$fDelphine Allès 210 $aBangkok $cInstitut de recherche sur l?Asie du Sud-Est contemporaine$d2018 215 $a1 online resource (128 p.) 311 $a616-7571-13-9 330 $aL'idée de ce travail a germé au printemps 2009, au hasard d'une librairie de Kuala Lumpur. Au rayon philosophie politique, la présence improbable des ?uvres complètes d'Ayn Rand, mieux représentée que tous les auteurs classiques, avait aiguisé ma curiosité à l'égard des lecteurs de cette philosophe et romancière russo-américaine. À l'origine d'un courant philosophique qu'elle nomme « objectivisme », Ayn Rand défend une conception exaltée de l'individu libéré de toute contrainte sociale. Bien que sa philosophie soit contestée et loin d'être la seule défense contemporaine des libertés individuelles, elle reste une référence pour nombre d'individualistes radicaux à travers le monde. Son succès, confirmé par la présence des romans Atlas Shrugged et The Fountainhead sur l'étagère des meilleures ventes, indiquait la présence de lecteurs attirés par des convictions individualistes et universalistes dans une région dont l'approche contemporaine en théorie politique est dominée par les théoriciens communautariens qui estiment que les idéologies nées en Occident, du libéralisme au marxisme, ne sont pas exportables. 517 $aL?Émergence de revendications libertariennes en Asie du Sud-Est 606 $aLibertarianism$zSoutheast Asia$xHistory$y21st century 607 $aSoutheast Asia$xPolitics and government$y21st century 610 $alibertarianism 610 $aliberalism 610 $aSoutheast Asia 610 $aCivil Society 610 $amilitancy 610 $arights 610 $afreedoms 610 $aliberalisme 615 0$aLibertarianism$xHistory 700 $aAllès$b Delphine$01249964 712 02$aIRASEC, 801 0$bFR-FrMaCLE 906 $aBOOK 912 $a9910313023803321 996 $aL'e?mergence de revendications libertariennes en Asie du Sud-Est$92896412 997 $aUNINA