LEADER 03724nam 2200637 450 001 9910463673903321 005 20200520144314.0 010 $a1-62846-104-7 010 $a1-62674-059-3 035 $a(CKB)2670000000570540 035 $a(OCoLC)892911134 035 $a(MdBmJHUP)muse38111 035 $a(SSID)ssj0001349302 035 $a(PQKBManifestationID)11736216 035 $a(PQKBTitleCode)TC0001349302 035 $a(PQKBWorkID)11400276 035 $a(PQKB)11179718 035 $a(MiAaPQ)EBC1820998 035 $a(Au-PeEL)EBL1820998 035 $a(CaPaEBR)ebr10951966 035 $a(CaONFJC)MIL650366 035 $a(OCoLC)884882593 035 $a(EXLCZ)992670000000570540 100 $a20141017h20142014 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 02$aA Mickey Mouse reader /$fedited by Garry Apgar ; with contributions by Walter Benjamin [and twenty-one others] 210 1$aJackson, Mississippi :$cUniversity Press of Mississippi,$d2014. 210 4$dİ2014 215 $a1 online resource (pages cm) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-62846-103-9 311 $a1-322-19086-0 320 $aIncludes bibliographical references and index. 330 $a"Ranging from the playful, to the fact-filled, and to the thoughtful, this collection tracks the fortunes of Walt Disney's flagship character. From the first full-fledged review of his screen debut in November 1928 to the present day, Mickey Mouse has won millions of fans and charmed even the harshest of critics. Almost half of the eighty-one texts in A Mickey Mouse Reader document the Mouse's rise to glory from that first cartoon, Steamboat Willie, through his seventh year when his first color animation, The Band Concert, was released. They include two important early critiques, one by the American culture critic Gilbert Seldes and one by the famed English novelist E. M. Forster.Articles and essays chronicle the continued rise of Mickey Mouse to the rank of true icon. He remains arguably the most vivid graphic expression to date of key traits of the American character--pluck, cheerfulness, innocence, energy, and fidelity to family and friends. Among press reports in the book is one from June 1944 that puts to rest the urban legend that "Mickey Mouse" was a password or code word on D-Day. It was, however, the password for a major pre-invasion briefing.Other items illuminate the origins of "Mickey Mouse" as a term for things deemed petty or unsophisticated. One piece explains how Walt and brother Roy Disney, almost single-handedly, invented the strategy of corporate synergy by tagging sales of Mickey Mouse toys and goods to the release of Mickey's latest cartoons shorts. In two especially interesting essays, Maurice Sendak and John Updike look back over the years and give their personal reflections on the character they loved as boys growing up in the 1930's"--$cProvided by publisher. 410 0$aUPCC book collections on Project MUSE. 606 $aMickey Mouse (Fictitious character) 606 $aMickey Mouse (Fictitious character) in mass media 606 $aPopular culture$zUnited States 608 $aElectronic books. 615 0$aMickey Mouse (Fictitious character) 615 0$aMickey Mouse (Fictitious character) in mass media. 615 0$aPopular culture 676 $a791.43/75 702 $aApgar$b Garry 702 $aBenjamin$b Walter 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463673903321 996 $aA Mickey Mouse reader$91994337 997 $aUNINA