LEADER 03799nam 2200577 a 450 001 9910463558103321 005 20200520144314.0 010 $a3-95489-506-4 035 $a(CKB)2670000000406218 035 $a(EBL)1324025 035 $a(OCoLC)854977198 035 $a(SSID)ssj0001160287 035 $a(PQKBManifestationID)11690683 035 $a(PQKBTitleCode)TC0001160287 035 $a(PQKBWorkID)11136783 035 $a(PQKB)11619014 035 $a(MiAaPQ)EBC1324025 035 $a(Au-PeEL)EBL1324025 035 $a(CaPaEBR)ebr10735059 035 $a(EXLCZ)992670000000406218 100 $a20130729d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHow collages reveal your deepest thoughts$b[electronic resource] $ea guide to consumers' minds /$fPhilipp Pachler 210 $aHamburg $cAnchor Academic Pub.$d2013 215 $a1 online resource (203 p.) 300 $a"Disseminate knowledge"--Cover. 311 $a3-95489-006-2 320 $aIncludes bibliographical references. 327 $aHow collages reveal your deepest thoughts; Table of contents; List of tables; List of figures; 1 Introduction; 1.1 Problem statement; 1.2 Aim of the book; 1.3 Outlook; 2 Accessing and retrieving brand knowledge; 2.1 Assumptions on brand knowledge representation; 2.1.1 It is all about representations; 2.1.2 Consumer memory; 2.1.3 Brand knowledge structures; 2.1.4 Consumers think visually; 2.2 Challenges in retrieving brand knowledge; 2.2.1 Overview; 2.2.2 Heuristics and biases; 2.3 Brand knowledge retrieval; 2.3.1 Qualitative research; 2.3.2 Projective techniques 327 $a2.4 Characteristics and applications of collages in marketing2.4.1 History of collages; 2.4.2 Characteristics, advantages and limitations of collages; 2.4.3 Collages applied in marketing; 3 Analyzing visually retrieved brand knowledge; 3.1 Understanding the meaning of signs: semiotics and hermeneutics; 3.1.1 Semiotics; 3.1.2 Hermeneutics; 3.2 Metaphor analysis in interpreting collages; 3.2.1 Metaphors as cognitive constructs; 3.2.2 Metaphors versus image schemata; 3.2.3 Visual metaphors as sources of brand knowledge; 3.3 Color theory in interpreting collages 327 $a3.3.1 What colors reveal about customers3.3.2 Same color, different meaning; 3.4 A communication psychological view on collages; 3.5 Structural analysis of collages; 4 Empirical study; 4.1 Data collection and sample; 4.2 Data analysis; 4.2.1 Empathy and mentalizing as justification for this work; 4.2.2 The multi-layered interpretation process; 4.2.3 Findings and results; 5 Discussion; 6 Managerial implications and future research; 7 References 330 $aA deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers' minds. Unfortunately, a substantial amount of relevant knowledge within people's minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage techn 606 $aConsumer behavior 606 $aBrand name products 608 $aElectronic books. 615 0$aConsumer behavior. 615 0$aBrand name products. 676 $a658.8 676 $a658.8342 700 $aPachler$b Philipp$0921446 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463558103321 996 $aHow collages reveal your deepest thoughts$92066706 997 $aUNINA LEADER 02848nam 2200529 a 450 001 9910455809303321 005 20200520144314.0 010 $a0-309-52133-5 010 $a0-585-02012-4 035 $a(CKB)110986584752518 035 $a(EBL)3375553 035 $a(SSID)ssj0000170902 035 $a(PQKBManifestationID)11155898 035 $a(PQKBTitleCode)TC0000170902 035 $a(PQKBWorkID)10235745 035 $a(PQKB)10141505 035 $a(MiAaPQ)EBC3375553 035 $a(Au-PeEL)EBL3375553 035 $a(CaPaEBR)ebr10040970 035 $a(OCoLC)923256994 035 $a(EXLCZ)99110986584752518 100 $a19980406d1998 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aHigh school mathematics at work$b[electronic resource] $eessays and examples for the education of all students /$fMathematical Sciences Education Board 210 $aWashington D.C. $cNational Academy Press$d1998 215 $a1 online resource (192 p.) 300 $aDescription based upon print version of record. 311 $a0-309-06353-1 320 $aIncludes bibliographical references and index. 327 $a""Front Matter""; ""FOREWORD: MATHEMATICS FOR A MODERN AGE""; ""ACKNOWLEDGMENTS""; ""TABLE OF CONTENTS""; ""INTRODUCTION""; ""OVERVIEW""; ""1 MATHEMATICS AS A GATEWAY TO STUDENT SUCCESS""; ""2 MARKET LAUNCH""; ""3 INTEGRATING VOCATIONAL AND ACADEMIC EDUCATION""; ""4 THE IMPORTANCE OF WORKPLACE AND EVERYDAY MATHEMATICS""; ""5 WORKING WITH ALGEBRA""; ""PART TWO THE ROLES OF STANDARDS AND ASSESSMENTS""; ""OVERVIEW""; ""6 SCIENCE AND MATHEMATICS EDUCATION: FINDING COMMON GROUND""; ""7 SCANS AND MATHEMATICSa??? SUPPORTING THE TRANSITION FROM SCHOOLS TO CAREERS""; ""8 THINKING ABOUT THE SAT"" 327 $a""9 EXTENDED RESPONSE TASKS IN INTERNATIONAL CONTEXTS""""PART THREE CURRICULAR CONSIDERATIONS""; ""OVERVIEW""; ""10 FITTING TASKS TO CURRICULUM""; ""11 MATHEMATICS AS A WAY OF THINKING ABOUT THINGS""; ""12 PREPARING STUDENTS FOR POSTSECONDARY EDUCATION""; ""PART FOUR IMPLICATIONS FOR TEACHING AND TEACHER EDUCATION""; ""OVERVIEW""; ""13 PEDAGOGICAL IMPLICATIONS FOR PROBLEM-CENTERED TEACHING""; ""14 THE ROLE OF COMPLEX MATHEMATICAL TASKS IN TEACHER EDUCATION""; ""15 ASSESSMENT CONVERSATIONS AS A TOOL FOR REFORM""; ""PART FIVE EPILOGUE""; ""EPILOGUE""; ""A SOURCES OF PROBLEMS AND TASKS"" 327 $a""B TASK FORCE MEMBERS""""INDEX"" 606 $aMathematics$xStudy and teaching (Secondary)$zUnited States 608 $aElectronic books. 615 0$aMathematics$xStudy and teaching (Secondary) 676 $a510/.71/273 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910455809303321 996 $aHigh school mathematics at work$92125793 997 $aUNINA