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010   $a9786613896780
010   $a1-60344-752-0
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100   $a20120419d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMoney for the cause$b[electronic resource] $ea complete guide to event fundraising /$fRudolph A. Rosen ; fundraising art and illustrations by Katie Dobson Cundiff ; foreword by Andrew Sansom
205   $a1st ed.
210   $aCollege Station $cTexas A&M University Press$d2012
215   $a1 online resource (298 p.)
225  0$aConservation leadership series
300   $aIncludes index.
311   $a1-60344-693-1 
327   $aWhy hold an event? -- The secret to successful event fundraising in good times and bad -- Organizing for success -- Learning the basics -- Event business plan -- Programs, policies, and procedures -- Negotiating agreements with service providers -- Creating the perfect setting -- Site selection, rooms, and setup -- Food service -- Entertainment and the master of ceremonies -- The mission and strategic speech making -- Publicity -- Donation acquisition -- Conducting the fundraising -- Tickets and other advance "sales" -- The live auction -- The silent auction -- Raffles and other moneymakers -- Putting it all together -- The big event -- Applying the rules and covering all the angles -- Laws, risks, and liabilities -- Tax matters -- Ethics and security -- Honing to a fine edge -- After the event -- Advanced techniques -- Where to go from here -- Nonprofit resources for nonprofits.
330   $aThere has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph A. Rosen lays out field-tested approaches that have been among those that helped him and the teams of volunteers and professionals he has worked with raise more than 3 billion for environmental conservation. As Rosen explains, fundraising events can range from elite, black-tie affairs in large cities to basement banquets a
410  0$aConservation leadership series.
606   $aCharities$zUnited States$xFinance$xManagement
606   $aFund raising$zUnited States$xManagement
606   $aNonprofit organizations$zUnited States$xFinance$xManagement
608   $aElectronic books.
615  0$aCharities$xFinance$xManagement.
615  0$aFund raising$xManagement.
615  0$aNonprofit organizations$xFinance$xManagement.
676   $a658.15/224
676   $a658.15224
700   $aRosen$b Rudolph A$g(Rudolph Albert),$f1952-$0954417
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801  1$bMiAaPQ
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906   $aBOOK
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996   $aMoney for the cause$92158677
997   $aUNINA